Innovation & Technology: Arcade Fire’s interactive music video, Sprawl II

Canadian band Arcade Fire has created an interactive video for Sprawl II, with dancing characters that can be controlled by the viewer through a webcam.


Canadian band Arcade Fire has created an interactive video for Sprawl II, with dancing characters that can be controlled by the viewer through a webcam.

Directed by Vincent Morisset, the video features band members resembling zombie-like characters.  By making fast or slow gestures into a computer camera, the viewer can manipulate the speed of the dancing movements, taking almost complete control of the choreography.

Only last year the band partnered with director Chris Milk for the innovative film project The Wilderness Downtown.  Using Google Chrome and HTML5, viewers typed in their childhood home address, which prompted Google Maps to incorporate personal images of the viewer’s hometown into the video.

Our recent Emotech report surveys product developers and scientists at the forefront of innovation who are increasingly seeking ways to incorporate physical and emotional experiences into new technology and bridge the gap between the virtual and the real.

It’s exciting to see this type of intuitive interface being used for something as simple as a short music video – watch it here. – Samantha Fox


Innovation & Technology: Arcade Fire's interactive music video, Sprawl II
1 comment

Name
Email
Website
Please fill the required fields

MuzVid
Dec 21st, 2011
Hi, Nice writing on Innovation & Technology: Arcade Fire’s interactive music video, Sprawl II. Thanks

Subscribe to WGSN

ad_banner1
Experience Lifestyle & Interiors on WGSN.

Related stories

Carol Milne
Knitting with glass: The incredible work of Carol Milne

Haptic Holograms

Redesigning plants: Five food ideas for the future

New Music: "Ministry of Love" video by IO Echo

Forget perfection - laid-back, honest living is what's on trend now

Art & Design: Nendo's Quivering Bowls

Thriftest WGSN
The Thriftist: Five flea market finds (and how I found them)

Art & Design: Peace Camp by Deborah Warner

10 reasons to join At Mine - the new social network for interiors geniuses

Music / Art & Design: The Evil Eye record by Indianen

Caleidoscopio Màgico (AKA the best playground in the world)

We love... Sound Graffiti by Kitsuné

Root-to-stem thinking and easy wellness: Two minutes with Sustain The Glow

Music: Revolutions In Sound

Wallpaper*STORE blends content & commerce with the best of taste

Music / Innovation: Bronze Format by Gwilym Gold

Five things you know if you’re doing Christmas In July

Art & Design / Music: RED DRESS at York Hall, London

Luna & Curious to hold "hands-on" workshops during London Design Festival

Art & Design: Talk to Me at MoMA