How to Become Mom’s Favorite

From classic to kitschy, covetable sleepwear choices abound for moms of all types.


If you are only now looking for a Mother’s Day gift, then you may be a little late. Okay, so I’m a little bit late on this blog post, too. For all of us procrastinators, here are a few comfy ideas that will surely win you some brownie points from Mom.

Nobody does conversational pajamas like Australia’s Peter Alexander. So much whimsy, on-point styling and inspiring concepts, Peter Alexander’s current Mother’s Day catalog is a must-see. We love this French-themed set, complete with a charming macaron box. Retails for $79.90 AUD.

With their expansive range of prints and silhouettes BedHead is our go-to brand for all-things sleep. Their Convent Garden pajamas in collaboration with Liberty of London line are definitely something to covet. Retails for $234.

Eberjey’s Gisele Robe is a classic. A little sporty, a little sexy, super modern and extra luxurious, the modal jersey robe is a proven hit. Retails for $101.

We can’t resist new it-brand Piamita’s chic 60s-colored aesthetic. Their Peggy tank-and-shorts set was just made for cocktail brunches, lounging in hammocks and walks on the beach. Retails for $230 at Barneys.

We love the way UK label Hush combines traditional nightwear pieces with contemporary styling to create an effortlessly cool look for the home. Borrowed from the boys yet alluringly tailored to a woman’s body, these Summer Stripe pajamas are ideal for lazy Sundays. Retails for £49.50.

Araks’ Kari robe presents the sleek, tailored flip side to “borrowed from the boys.” In cotton twill, lined with silk and detailed with clean piping, the robe is something Dad will be jealous of. Retails for $285 at Journelle.

The Webster collaboration with Target offers options for the home that are both fashion-friendly and budget-friendly. The tropical-themed prints and breezy silhouettes will instantly transport Mom to sunny shores of The Webster’s native Miami Beach. Retails for $29.99 and $24.99.

For the ultimate in sleepwear luxury, head to Net-a-Porter for sumptuous pajamas from the likes of Marni and Lanvin. Our pick is this classic, elegantly tailored washed silk set from Equipment. Retails for a $410.

For more inspiration, complete with color palettes and items, check out our latest intimates design capsule for Mother’s Day 2013.


How to Become Mom's Favorite
0 comments

Name
Email
Website
Please fill the required fields


Related stories

Jack Wills 2015 campaign
Jack Wills founder Peter Williams takes helm as CEO Wendy Becker exits

jcrew-summer-2015
J Crew targets new heritage vibe to turn around losses and weak sales

The Net Set
How The Net Set has changed Net-A-Porter - and made it better

Tokyo Stores
Three Tokyo stores using education to create amazing experiences

BHS
BHS taps hedge funds for £70m turnaround support

primark
Primark prepares for power growth surge - and it's not just about the US says analyst

Sears
Sears returns to profit on sale-and-lease-back gain but sales still tumble

Gap 2015 campaign
Gap to test faster fashion next spring as profits dip and sales weaken

victoria-secret-swimwear-2015
Victoria’s Secret admits summer swimwear missteps but growing sport offer is strong

Victorias-Secret-swimwear
L Brands keeps its nerve on pricing and reaps margin reward in Q2

American Eagles
American Eagle has stellar Q2 but slower forecast sees share price punished

abercrombie and fitch
Abercrombie and Fitch names new team, but shares still slump

francesca's retailer
Francesca’s looks for new merchandising boss as Sei Jin Alt prepares to leave

Judith Portland Maine
Five lessons you learn in the first year of store ownership

American Apparel
American Apparel troubles pile up after poor Q2, averts default with $90m loan

abercrombie and fitch 2015 campaign
Abercrombie and Fitch set for major management revamp

FandF
Tesco suspends Russian F&F launch

JCPenney campaign 2015
JC Penney turnaround continues to give US sector boost

Macys
Macy's suffers back yard blues, cuts year-end outlook

zalando
Zalando raises full-year sales guidance on Q2 glow