House of Denim Jean School
By Samuel Trotman

Amsterdam expands its role in the universe of denim with its forthcoming House of Denim Jean School, offering rigorous courses in denim technical and design skills.

Sep 04, 2012


Amsterdam continues to lay down the solid roots of its ever growing denim community with the newly conceived House of Denim Jean School.

Tenue de Nîmes pointed us towards a recent article in The New York Times that introduced James Veenhof’s House of Denim Jean School. This Amsterdam-based initiative provides highly specialized insider “denim education” to a selected group of students desiring a professional degree in “denimology”. Beginning this September, a group of students will enroll in a three-year technical program in denim development at the Regional Community College of Amsterdam, where they will follow classes from professionals in the denim industry (including Denham, G-star, K.O.I, and other Amsterdam labels) to gain the the necessary skills and connections to plug in to the European denim industry.

The course was initiated to fill a gap in the education sector for specific denim technical and design skills, giving students a unique education that is generally not available in a traditional design course. The school has already tapped Miles Johnson of Levi’s Vintage Clothing, who will be lecturing a pioneer master class at the school on reproducing vintage effects. Tenue de Nîmes have also announced that they will be providing a denim class.

Anyone in Amsterdam this month should also stay tuned as Dutch denim label K.O.I opens its doors to a pop-up shop, RRR (recycle, repair & reuse), using students from the school to help with the repairs. Veenhof enlisted the help of Urform (previously commissioned by Levi’s Made & Crafted) to assist in the development and realization of the initiative, developing the full identity and overseeing the overall brand concept.

Traditionally, these sort of denim classes have only been available to people within the industry, with denim mills like Cone, Isko and Orta offering continuing education in denim. But there has never been a fully involved diploma course specializing in this area of the casualwear market, so it is exciting to see this sort of initiative open to students hoping to get into the industry.

Find out more about the project and read the official article at

House of Denim Jean School

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