Creative Camo – Womenswear Prints

Stylesight’s Graphics Team explores the ever-popular camouflage print and how designers are continuously discovering new ways to reinvent the classic pattern.

Designers and retailers are experimenting with camo designs, incorporating unconventional shapes, color accents, and techniques into the mix. Pixelated versions look new while neon yellows add a zany freshness to sweaters and tops. Shapes and patterns are becoming ever-more abstract and the traditional camouflage no longer blends into the surrounding landscape.

Rachel Comey

1. Acne / 2. Diane von Furstenberg / 3. Acne / 4. Michael van der Ham

Ultra vivid color combos and oversized placements achieve a directional look and appeal to the Juniors market. Rachel Comey uses rounded, puzzle-piece shapes for a playful twist, while Felipe Oliveira Baptista combines animal print with camo to create an eclectic aesthetic.

Felipe Oliveira Baptista

To view more examples, check out our upcoming January Women’s retail report. You can also follow our Stylesight tutorial on how to create a repeating camouflage print in Illustrator.

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