GQ’s 2012 Best New Designer
By Jason Hall

The nominees for GQ’s sixth annual Best New Menswear Designers in America were announced this morning.

Feb 23, 2012


GQ announced today the sixth annual Best New Menswear Designers in America. The project, established in 2007, has worked to advance and bring attention to up-and-coming American menswear designers. This year’s group includes six highly regarded designers that were selected by GQ editor-in-chief Jim Nelson and creative director Jim Moore, along with the fashion editors of the magazine. As part of the program, all the designers will be featured in the April 2012 issue of GQ and will be given an opportunity to work with Gap to create a limited-edition collection.

“The talent pool of American men’s fashion keeps getting deeper, with exciting and highly creative new designers breaking out all the time,” said Nelson. “Our new partnership with Gap is all about taking the excitement to the main streets of America.”

The “Best New Menswear Designers in America” selected by GQ are:

  • BLK DNM – Johan Lindeberg’s new contemporary luxury brand inspired by downtown New York with a focus on denim.
  • Ian Velardi – The designer’s new menswear collection can be described in three words: timeless, luxurious, and effortless.
  • Mark McNairy New Amsterdam – Known primarily for his trend-inspiring footwear, this designer’s clothing line includes updated Ivy and military staples. 
  • Ovadia & Sons – Brooklyn-bred twin brothers Shimon and Ariel Ovadia offer updated classics in luxury sportswear, tailored clothing, shoes, and accessories.
  • Saturdays – This surfing-inspired line, designed by owners Morgan Collett, Josh Rosen, and Colin Tunstall, focuses on a clean aesthetic with high-quality craftsmanship, traditional styling, and authenticity.
  • Todd Snyder – Inspired by old-school British style and the relaxed cool of Hollywood icons, this designer’s collection of American classics is marked by an assured attention to detail. He was most recently one of Stylesight’s “Ones to Watch” collections from New York Fashion Week.

As part of their participation in the project, the recognized designers will take part in a mentoring program led by GQ. Additionally, all six designers will be given the opportunity to create looks for a limited-edition Gap collection, which will be available in-store and online in the Fall. Pieces from each collection would also be featured in the October 2012 issue of GQ.

GQ's 2012 Best New Designer

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