G-Star chose to create an unexpected combination of a fashion show and contemporary dance with its RAW art performance at Bread and Butter Berlin.
G-Star is always looking for new ways to express its DNA, and for Fall/Winter 12 they chose to create an unexpected combination of a fashion show and contemporary dance with its RAW art performance at Bread and Butter Berlin. To coincide with this line they also released a runway collection showcasing complete looks from the show.
The foundation of G-Star is based on denim, offering a broad bandwidth of styles and providing it to everybody to become true democratic denim brand. Highlights this winter include the introduction of the New Radar for men and women, designed by the infamous Pierre Morisset. This innovative denim pant has lowered front pockets to create an effortless attitude without having to wear your denim as “hang low.” This season also sees the brand continue another of its innovations – 3D denim, with new silhouettes throughout both the men’s and women’s collections. In terms of washings, a key innovation this season is DeepTones – G-Star’s new and unique denim treatment that causes the denim to hardly fade when washed – making sure that dark denim stays dark.
For women, the RAW Essentials line focuses on a key fabric called Cyber denim, which highlights canvas materials recalling workwear styles (as seen in the coverall and Arc 3D tapered). A few key themes run throughout this season: the G-Star RAW Denim Modernist “futuristic biker girl” collection includes raw denims and skinny fits with ergonomic thigh and knee seams. The second theme is G-Star RAW’s Laundry Army, which takes inspiration from the French cavalry with utilitarian and militaristic aspects. To add to this dynamic offering, the Correct Line showcases a classic palette of navy, black and white lifted by the burnished orange of of the British countryside in Autumn.