Kids

658 stories
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Editors: Amy Leverton & Samuel Trotman
Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream
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Barbie gets a makeover with new body shapes and skin tones
Barbie gets a makeover with new body shapes and skin tones
Mattel's Barbie has long faced criticism for creating unrealistic body expectations for young girls. That is until now, WGSN reports

Star Wars, far away galaxies and the influence on kidswear
9 photos
Star Wars, far away galaxies and the influence on kidswear
How the original Star Man and the new Star Wars movie has impacted design in kidswear, WGSN Senior Editor of Kidswear Erin Rechner reports

Kleine Fabriek, Amsterdam: Three standout kidswear brands for 2016
10 photos
Kleine Fabriek, Amsterdam: Three standout kidswear brands for 2016
From brand collaborations to new launches, there was a lot happening at the tradeshow in January. Allison Goodfellow-Ash, WGSN Associate Editor Kidswear handpicks her favourite new brands

Children’s Club January 2016: Three kidswear brands that should be on your radar
5 photos
Children’s Club January 2016: Three kidswear brands that should be on your radar
The ENK Children's Club tradeshow happens four times for the year in NYC. WGSN Senior Editor of Kidswear Erin Rechner went along in January to get the scoop.

Exclusive interview: Pale Cloud kidswear is closing shop
9 min
Exclusive interview: Pale Cloud kidswear is closing shop
Staying true to themselves and unwilling to compromise on quality, Pale Cloud has announced it's bowing out of the tough retail market. Here the C.E.O reveals the retail lessons learned along the way

Miffy at 60: How the iconic Dutch figure is being transformed by artists globally
1 photo
Miffy at 60: How the iconic Dutch figure is being transformed by artists globally
Teaming up with artists for a year long art parade and a UNICEF partnership, brand Miffy is proving just how relevant it is at 60. WGSN Associate Editor Kidswear Allison Goodfellow-Ash reports

Gender neutral clothing: this kidswear brand is blurring traditional labels
4 photos
Gender neutral clothing: this kidswear brand is blurring traditional labels
Midwest brand Mooi Kind wants to erase the notion of gender and just produce cool kids clothes. WGSN Senior Editor Erin Rechner interviews the brand director

Brand Licensing Europe 2015: Three major kids developments
brand-licensing-europe 2015
9 min
Brand Licensing Europe 2015: Three major kids developments
From fashion meets Adventure Time to Bear Hunt-ing via your TV, these are the future events you need to know. WGSN Associate Editor of Kids Allison Goodfellow-Ash reports

Disney x aden + anais (AKA the cutest kidswear collaboration)
aden anais disney collage
Disney x aden + anais (AKA the cutest kidswear collaboration)
The partnership has yielded beautiful pieces featuring nostalgic prints that are sure to be a hit at retail. WGSN Associate Editor of Kidswear Clare Weston reports

Inside Superlove: The story behind the babies knitwear brand
Superlove
2 photos
Inside Superlove: The story behind the babies knitwear brand
This Lake District-based UK start-up is creating beautiful products that work for babies and parents. WGSN Associate Editor of Kidswear Clare Weston meets the founders