Editors: Amy Leverton & Samuel Trotman
Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream
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Mattel's Barbie has long faced criticism for creating unrealistic body expectations for young girls. That is until now, WGSN reports
How the original Star Man and the new Star Wars movie has impacted design in kidswear, WGSN Senior Editor of Kidswear Erin Rechner reports
From brand collaborations to new launches, there was a lot happening at the tradeshow in January. Allison Goodfellow-Ash, WGSN Associate Editor Kidswear handpicks her favourite new brands
The ENK Children's Club tradeshow happens four times for the year in NYC. WGSN Senior Editor of Kidswear Erin Rechner went along in January to get the scoop.
Staying true to themselves and unwilling to compromise on quality, Pale Cloud has announced it's bowing out of the tough retail market. Here the C.E.O reveals the retail lessons learned along the way
Teaming up with artists for a year long art parade and a UNICEF partnership, brand Miffy is proving just how relevant it is at 60. WGSN Associate Editor Kidswear Allison Goodfellow-Ash reports
Midwest brand Mooi Kind wants to erase the notion of gender and just produce cool kids clothes. WGSN Senior Editor Erin Rechner interviews the brand director
From fashion meets Adventure Time to Bear Hunt-ing via your TV, these are the future events you need to know. WGSN Associate Editor of Kids Allison Goodfellow-Ash reports
The partnership has yielded beautiful pieces featuring nostalgic prints that are sure to be a hit at retail. WGSN Associate Editor of Kidswear Clare Weston reports
This Lake District-based UK start-up is creating beautiful products that work for babies and parents. WGSN Associate Editor of Kidswear Clare Weston meets the founders