Kids

669 stories
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Editors: Amy Leverton & Samuel Trotman
Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream
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Fashion design in Disney’s Alice through the Looking Glass film
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Fashion design in Disney’s Alice through the Looking Glass film
Our Senior Kidswear Editor gets a sneak peek into the wonderful world of Disney with a film preview and chat with Costume Designer, Colleen Atwood.

Musician Pharrell Williams becomes a kidswear designer
4 photos
Musician Pharrell Williams becomes a kidswear designer
Williams' new Pink Beach summer collection has bold, colourful graphics and a strong sportswear feel, it is sure to be a huge hit for the kidswear market

Kidswear brands and festivals: Boutique dress up for kids is here
6 photos
Kidswear brands and festivals: Boutique dress up for kids is here
When it comes to festival outfits for kids, the market is expanding with new bespoke creations hitting department stores. WGSN reports

How crowdfunding is changing the future of kidswear design
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How crowdfunding is changing the future of kidswear design
WGSN's Erin Rechner sits down with Ilovegorgeous's Marketing & PR Manager, Helena Murphy to see if crowdfunding will enable them to start their very own boyswear line.

Why you should get the Little House of Hackney x La Coqueta collab before it sells out
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Why you should get the Little House of Hackney x La Coqueta collab before it sells out
Interior decor blending with fashion is a key trend and this new kidswear collaboration does it perfectly, says WGSN's Allison Goodfellow-Ash.

This nautical kidswear line proves Breton stripes will always be in style
6 photos
This nautical kidswear line proves Breton stripes will always be in style
Nautical themes go rock 'n' roll for the S/S 16 season, thanks to a new fashion collaboration between Ikks and Armor Lux. WGSN reports

3 kidswear brands that are creating swoon-worthy womenswear
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3 kidswear brands that are creating swoon-worthy womenswear
Kids brands are starting to offer some great upsized pieces for adults, get to know them, says WGSN Associate Kidswear editor Allison Goodfellow-Ash

Meet Zari: Sesame Street’s newest resident and female role model
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Meet Zari: Sesame Street’s newest resident and female role model
The hit children's TV show just got a new member to help fight prejudice and be a role model for young girls. WGSN reports

Bonton x Rilakkuma = a mega kidswear collaboration
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Bonton x Rilakkuma = a mega kidswear collaboration
The concept store has teamed up with the Japanese bear for an exciting new capsule collection. WGSN Associate Kidswear Editor Allison Goodfellow-Ash reports

How this classic kidswear brand set the standard on genderless clothing
6 photos
How this classic kidswear brand set the standard on genderless clothing
These #throwback images and unisex colours show that Polarn O. Pyret has always created clothes that allow children to be children, we celebrate their impact