Kids

684 stories
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Editors: Amy Leverton & Samuel Trotman
Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream
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The rise of indie kidswear brands
3 photos
The rise of indie kidswear brands
Key independent kidswear brands are being picked up now by some of the biggest retailers, who are looking to diversify their retail offerings, explains WGSN Kidswear Director Ellen Kirkhope

Why Hey Arnold! is having a fashion moment
3 photos
Why Hey Arnold! is having a fashion moment
As Nickelodeon celebrates the 25th anniversary of Nicktoons this year, Hey Arnold! is having a retail resurgence. WGSN reports

Myleene Klass and the evolution of her Mothercare kidswear line
3 photos
Myleene Klass and the evolution of her Mothercare kidswear line
Ten years ago Myleene Klass launched her BabyK celebrity range for Mothercare and disrupted the retail sphere, now she's back with her new MyK line.

Why more brands should invite kids to brainstorm their strategy
6 photos
Why more brands should invite kids to brainstorm their strategy
Wondering how a kids imagination works? Some brands are harnessing the power of this out-of-the-box thinking for their business strategy.

The new collection from Zara Kids celebrates Adventure Time cartoon
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The new collection from Zara Kids celebrates Adventure Time cartoon
The Cartoon Network hit TV show is now available in t-shirt form. WGSN reports

The upcoming Trolls movie by Dreamworks is set to be a hit, as this new footwear collab shows
5 photos
The upcoming Trolls movie by Dreamworks is set to be a hit, as this new footwear collab shows
We get the lowdown on the new must-have collaboration with DreamWorks Trolls x AKID footwear for kids, ahead of the November film release.

Little Giants gets in on the high-end streetwear action with parody labels for kids
5 photos
Little Giants gets in on the high-end streetwear action with parody labels for kids
Fans of streetwear labels Supreme and Palace can now dress their kids up as little mini-me's thanks to the new offering from kidswear brand, Little Giants.

The KID trade show in Paris favours quality over quantity and picks the coolest statement brands
5 photos
The KID trade show in Paris favours quality over quantity and picks the coolest statement brands
Meet the key brands that dazzled us at the Kid trade show in Paris. WGSN reports.

Kidpik wants to make shopping fun with its kidswear clothing subscription box
6 photos
Kidpik wants to make shopping fun with its kidswear clothing subscription box
Kidpik showed off its latest custom head-to-toe fashion boxes, containing its basics line and items that are perfect for Back-to-School.

Pitti Bimbo and why the kidswear market has never been so in demand
20 min
Pitti Bimbo and why the kidswear market has never been so in demand
The spotlight is shining brightly on the children's fashion and style industry right now and Pitti Bimbo's recent in demand trade show proves this.