Denim

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Editors: Amy Leverton & Samuel Trotman
Fashion forward finishes. Access to the coolest brands. Expert opinion on the latest looks. Denim = more than just jeans...
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Styling trend: How to rock two-tone denim
7 photos
Styling trend: How to rock two-tone denim
It's all about mixing your indigo hues. Here's how to style this look just right.

Meet Guido Kerssens: Denim Master at Amsterdam Fashion Institute
7 photos
Meet Guido Kerssens: Denim Master at Amsterdam Fashion Institute
A master teacher, super inspiring, and recognised for nurturing the next generation of denim talent; get to know Amsterdam's favourite Guido Kerssens.

Designer Alyssa Lesser is making embossed denim that everyone wants
3 photos
Designer Alyssa Lesser is making embossed denim that everyone wants
With only one collection under her belt, Alyssa Lesser has already got the industry buzzing with her selection of 1980s-inspired embossed denim.

Marques Almeida is celebrating its 5th birthday with a pop-up shop
2 photos
Marques Almeida is celebrating its 5th birthday with a pop-up shop
The London-based womenswear label turns five this year. It's celebrating with a pop-up store in Shoreditch and a cool complementary Instagram campaign.

Levi’s launches the 505C with a live performance by rock legend Debbie Harry
3 photos
Levi’s launches the 505C with a live performance by rock legend Debbie Harry
Levi's Jeans launches their latest customised denim, The 505™C, a modern take on the original counter-culture classic 505™ which hit stores back in 1967

‘100 Cheeks’: The new photo book celebrates derrières clad in vintage denim
10 photos
‘100 Cheeks’: The new photo book celebrates derrières clad in vintage denim
New York photographer Kava Gorna pays homage to vintage denim, documenting the classic styles on her friends and acquaintances.

Burds London: The new British denim brand for bikers has launched a pop-up store
3 photos
Burds London: The new British denim brand for bikers has launched a pop-up store
Want jeans that are as tough as nails? Get to know Burds London, a new brand that combines a love of motorcycles, fashion and denim.

Mother denim introduces its #LOVEYOUROTHER gender neutral capsule collection
11 photos
Mother denim introduces its #LOVEYOUROTHER gender neutral capsule collection
Denim has always been gender neutral, but indie-spirited Los Angeles based denim brand Mother has a new campaign focused specifically on this message.

I AND Me is London’s coolest new denim pop-up store
6 photos
I AND Me is London’s coolest new denim pop-up store
New fashion start-up I AND Me is all about denim with a focus on the right fit, fabrication and texture. The brand's new pop-up is definitely worth visiting

How that logo on your favourite pair of jeans came to be
8 photos
How that logo on your favourite pair of jeans came to be
Guest blogger Nick Williams, Partner at 4th Avenue Graphics takes a look at how historical branding of the past has shaped and influenced the way we brand jeans today.