Denim

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Editors: Amy Leverton & Samuel Trotman
Fashion forward finishes. Access to the coolest brands. Expert opinion on the latest looks. Denim = more than just jeans...
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Levi’s launches the 505C with a live performance by rock legend Debbie Harry
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Levi’s launches the 505C with a live performance by rock legend Debbie Harry
Levi's Jeans launches their latest customised denim, The 505™C, a modern take on the original counter-culture classic 505™ which hit stores back in 1967

‘100 Cheeks’: The new photo book celebrates derrières clad in vintage denim
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‘100 Cheeks’: The new photo book celebrates derrières clad in vintage denim
New York photographer Kava Gorna pays homage to vintage denim, documenting the classic styles on her friends and acquaintances.

Burds London: The new British denim brand for bikers has launched a pop-up store
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Burds London: The new British denim brand for bikers has launched a pop-up store
Want jeans that are as tough as nails? Get to know Burds London, a new brand that combines a love of motorcycles, fashion and denim.

Mother denim introduces its #LOVEYOUROTHER gender neutral capsule collection
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Mother denim introduces its #LOVEYOUROTHER gender neutral capsule collection
Denim has always been gender neutral, but indie-spirited Los Angeles based denim brand Mother has a new campaign focused specifically on this message.

I AND Me is London’s coolest new denim pop-up store
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I AND Me is London’s coolest new denim pop-up store
New fashion start-up I AND Me is all about denim with a focus on the right fit, fabrication and texture. The brand's new pop-up is definitely worth visiting

How that logo on your favourite pair of jeans came to be
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How that logo on your favourite pair of jeans came to be
Guest blogger Nick Williams, Partner at 4th Avenue Graphics takes a look at how historical branding of the past has shaped and influenced the way we brand jeans today.

Gucci-inspired denim to invest in now and love forever
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Gucci-inspired denim to invest in now and love forever
Upgrade your closet with cult catwalk inspired denim, which will change the way you think about outerwear.

Agenda Long Beach offers up 17 new ways to rock your denim classics
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Agenda Long Beach offers up 17 new ways to rock your denim classics
Indigo never goes out of style, but there are always new updates on the perennial classic. Let this street style at Agenda trade show be your ultimate inspo

Lucky Brand’s new swimwear line is a reason to look forward to summer
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Lucky Brand’s new swimwear line is a reason to look forward to summer
Lucky Brand has just announced a new licensing agreement with Manhattan Beachwear Inc, the leading manufacturer of women's swimwear in the U.S.

Blue Blooded: This new book is required reading for denim fans
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Blue Blooded: This new book is required reading for denim fans
Clear space on your bookshelf for a new must-read: ‘Blue Blooded Denim Hunters and Jeans Culture’, which looks at the evolution of denim over the years