Event: La Perla Valentine’s Day

Luxury lingerie and decadent chocolates are the recipe for success this Valentine’s Day.


New York: We attended a sexy and delicious event at La Perla’s Madison Avenue flagship store over the weekend in honor of this special day. Yes, Valentine’s Day – lingerie’s favorite holiday. The luxury line presented their new collection, as well as tantalizing V-Day fineries at the party, all against a backdrop of sleek white walls…and chocolate decadence!

La Perla actually flew in a pastry chef from the Baci factory in Italy to make some warm, gooey, hazelnut-filled chocolatey goodness on the spot. The finest lingerie in the world and chocolate? How can you go wrong with that?

In addition to the powder blue underpinnings from the new collection, La Perla displayed some exquisite rarities from their archives. The demure vintage undergarments actually did not seem so far off from the most avant-garde pieces from their current collection courtesy of Jean Paul Gaultier. Antique guipure-encrusted briefs or perforated leather slips, La Perla has always set the standard for craftsmanship, elegance and (our favorite word) trend in intimates.

 


Event: La Perla Valentine's Day
0 comments

Name
Email
Website
Please fill the required fields


Related stories

Jack Wills 2015 campaign
Jack Wills founder Peter Williams takes helm as CEO Wendy Becker exits

jcrew-summer-2015
J Crew targets new heritage vibe to turn around losses and weak sales

The Net Set
How The Net Set has changed Net-A-Porter - and made it better

Tokyo Stores
Three Tokyo stores using education to create amazing experiences

BHS
BHS taps hedge funds for £70m turnaround support

primark
Primark prepares for power growth surge - and it's not just about the US says analyst

Sears
Sears returns to profit on sale-and-lease-back gain but sales still tumble

Gap 2015 campaign
Gap to test faster fashion next spring as profits dip and sales weaken

victoria-secret-swimwear-2015
Victoria’s Secret admits summer swimwear missteps but growing sport offer is strong

Victorias-Secret-swimwear
L Brands keeps its nerve on pricing and reaps margin reward in Q2

American Eagles
American Eagle has stellar Q2 but slower forecast sees share price punished

abercrombie and fitch
Abercrombie and Fitch names new team, but shares still slump

francesca's retailer
Francesca’s looks for new merchandising boss as Sei Jin Alt prepares to leave

Judith Portland Maine
Five lessons you learn in the first year of store ownership

American Apparel
American Apparel troubles pile up after poor Q2, averts default with $90m loan

abercrombie and fitch 2015 campaign
Abercrombie and Fitch set for major management revamp

FandF
Tesco suspends Russian F&F launch

JCPenney campaign 2015
JC Penney turnaround continues to give US sector boost

Macys
Macy's suffers back yard blues, cuts year-end outlook

zalando
Zalando raises full-year sales guidance on Q2 glow