Street Style: Fuji Rock Festival 2012

We continue our 2012 festival coverage this week with the legendary, Fuji Rock festival, exploring the key denim looks to emerge from this years event. From folk and psychedelic hippie styling to forward, functional looks Fuji Rock remains one of the key festivals that continues to inspire year on year.

Fuji Rock festival celebrated its 16th year at the Naeba Ski Resort in Niigata Prefecture, bringing in over 100,000 attendees to the fantasy wonderland in the mountainous setting. The 2012 event saw sunnier weather conditions than previous years, with fans camped out for three days awaiting the beats of over 200 familiar artists including headlineers; The Stone Roses, The Specials, Radiohead and Noel Gallagher’s High Flying Birds, as well as other interenational acts like Jack White, The Shins and electronic acts such as James Blake, Justice and Caribou.

As expected the crowd came eclectically dressed combining active inspired outdoors looks with traditional folk and hippy-hobo denims. Young Men used the mountainous setting as a key source of inspiration layering slouchy denim pieces with functional attire while adding a healthy dose of directional laundries and ethnic patterns creating an overall look that was bold and playful. A strong 50s theme came across through printed vacation shirts and bermuda shorts topped with buckets hats for a typical tourist appeal.

Juniors took a more relaxed approach layering bohemian pieces with summer inspired lightweight denims with new surface interest. This summers key themes appeared through heavily destroyed denims, visual acid washes and high colour dip-dye laundries on a multitude of silhouettes ranging from slouchy boyfriend shirts to hip-hugging shorts. Our standout item was a photo print pant with mountainous landscape and clear blue skies that added an extra dose of brightness to the sunny weekend.



  1. Great information and reference! You efforts putting this blog together was worth the while. Congratulations again on a good job Samuel.

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