Future Heretics Ts

We met many brands at the Project trade show in Las Vegas last week. Here's Bryden Lando, designer for Future Heretics, sporting one of their humorous tees. See more about this edgy denim streetwear brand in our Project report, coming soon to the Fashion Office...
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Workroom, Las Vegas

A new show joined the Las Vegas trade show lineup last week at the Mandalay Bay Convention Center. The new show concept, aptly named Workroom, is meant to resemble a cutting-edge specialty boutique that specializes in savvy and up-and-coming designs. Featuring a mix of approximately 20 apparel, footwear and accessories brands, key exhibitors included Lacoste, Radcliffe Denim and 3sixteen, along ...
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Making Old New Again

While visiting the Pool Trade Show in Las Vegas last week, we found a few key denim brands to talk about. One such brand, SuperLuckyCat,  has been using secondhand clothing as the basis of their one-of-a-kind apparel line for over nine years. Wholesale orders are packed one piece at a time so that each customer gets the best variety they ...
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Olympic Denim

Designed by Burton, the US Snowboard Team Uniforms for the 2010 Olympics feature pants that replicate a well-worn pair of jeans with hand sanding, whiskering and rips, as seen on Seth Wescott after winning gold last week. The pants are worn by all team members (including coaches) during practice as well as during actual competition. The highly technical photo-print denim ...
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Levi’s X Opening Ceremony

Opening Ceremony was founded in 2002 by UC Berkeley grads Carol Lim and Humberto Leon and became a multifaceted retail environment hosting shops, showrooms and a private label collection. Leon and Joshua Katz, senior manager of collaborations at Levi’s, say they had long been following each other’s work and were looking for the right project on which to collaborate. The ...
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Visvim S/S 2010

Japanese brand Visvim's Spring/Summer 2010 collection looked at 50s and 60s motorsport for inspiration. Fascinated by the speed and sense of freedom found on the race track, Designer Hiroki Nakamura took from the racing culture to create his new collection. As usual, authenticity with a modern twist remains at the core of Visvim’s products.
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Evisu X Common Projects Collaboration

Evisu Jeans has collaborated with cult label Common Projects to create a new line of minimal sneakers for Fall/Winter 2010 as part of their global brand re-launch with Scott Morrison as their new CEO/Creative Director. The collaboration line will feature two styles of leather vulcanized sneakers, branded as a limited collaboration using Common Projects’ trademark foil heel stamp. Totally denim ...
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LAMB Fall 2010

LAMB's Fall 2010 runway show in New York  was a  fusion of hard military styles contrasted with retro layered corsets. Leather was the material of choice, giving some hard edges to the collection with skinny leather pants and grommeted military-style belts wrapped around slinky dresses. The few denim pieces remain of interest with volume and asymmetric front closures.  
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Metal Embellishment Fall 10

Metal embellishment will continue for fall 2010 as seen at fashion week's Diesel runway show in NYC. Moving from more subtle embellishments around pockets, we're seeing full-on chain fringe for a feminine rocker edge.
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Wrangler Blue Bell

Wrangler Blue Bell is not a replica label but rather a denim line inspired by history, vintage items, classic 1950s styling and Western Americana that have been remixed for today. Their website is very interesting. As you go through each look you interact in a very original way, perfect for those who get bored easily. Experience it!
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1969 BabyGap Premium Denim

Today, Gap introduced its newest collection of 1969 Premium Denim made especially for babyGap from 0-24 months. The baby denim collection is in line with the Gap's adult 1969 Premium collection, which debuted this past summer.  The collection is designed with a brand new, lightweight premium denim said by Gap to be "the most comfortable, snuggly-soft denim, giving babies a ...
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Topman Ltd

Topman Ltd is a new concept from the Topman in-house design team that launched online today. It is a more sophisticated, luxe collection with an emphasis on design, detail, fabric and finish. In line with the current classic menswear trend, the retro man look makes use of chambray and denim, as well as blends of cotton and linen. The collection ...
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The One Jean

Ex-Evisu and Levi’s designer Mark Westmoreland has produced a jean for all denim heads: a combination of vintage features from Levi’s, Lee, Boss of the Road, Stronghold and Wrangler. An exclusive 100 pairs of ‘One’ jeans will only be available from five retailers worldwide. The One brand was created out of a practical need to produce an exemplary jean - ...
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G-Star Fall/Winter 2010

We're happy to get a preview of G-Star's F/W 10 NY RAW men’s and women’s collection sketches. The collection is a fusion of denim craftsmanship, elegant tailoring and sophisticated silhouettes in vibrant colors. Comfortable silhouettes and denim finishes that include eye-catching metallic washes and treatments reflect the original aesthetic that is distinctively G-Star!
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GURU “Buskers – From Street to Style”

GURU collections are often inspired by busking and street art. Busking is a lifestyle, enlightened by the words of young Jack Kerouac's novel, which brought fascination for nomadic initiatives that later generated the travelers’ experience. Now, GURU has published the book, “Buskers – from Street to Style”: a comprehensive tribute to the history of busking and the forms of street ...
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