Must-read: “Mottainai: The Fabric of Life Lessons in Frugality from Traditional Japan”

Presenting a thorough guide to Japanese heritage textiles, Mottainai: The Fabric of Life Lessons in Frugality from Traditional Japan is a must-have for indigo lovers and denim heads alike. Over the past five years there has been a growing interest in Japanese heritage textiles and the storied history behind them. Everyone from vintage collectors to designers and art galleries that have been celebrating the ...
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Kapital releases Spring 2015 lookbook, “Sant Domingo Burning” -

Japanese denim craftsman, Kapital launches into the spring season with the release of their latest lookbook, Sant Domingo Burning. Late last year the WGSN Denim Team was lucky enough to squeeze in one of our annual denim inspiration trips to Tokyo. As always, we were sure to stop by the few Kapital stores in the city and check out the latest ...
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Levi’s Appoints Tracey Panek As New Archivist and Historian

After nearly 25 years at the helm of Levi's treasured archive, the legendary Lynn Downey hands over the reigns to Tracey Panek. In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the company’s historical materials and tell LS&Co.’s stories to employees, consumers and the world at large. Lynn Downey was the ...
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Introducing: CL by Hamid Holloman

Specializing in custom one-of-a-kind garments built from timeless textiles, Custom Lifestyle by Hamid Holloman is redefining vintage for the modern man. When you hear the words “custom lifestyle” you may think about the ideals of creating your own destiny and making your own rules. These are the core values that artist and designer Hamid Holloman works to when creating his unique custom-creations for ...
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Levi’s Laundrette Advert (1985)

In 1985, Levi's changed denim advertising history forever with its high brow ad, "Laundrette". Here WGSN takes a look at the story behind the notorious commercial.  1985 was a big year. Boris Becker won Wimbledon aged 17. Live Aid changed pretty much everything, and Marvin Gaye’s “I heard it through the grapevine” provided the soundtrack to one of the most notorious ...
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TRNK Presents: At Home With Frank Muytjens

Burgeoning design authority TRNK takes a look inside the upstate New York home of J. Crew's Frank Muytjens. In line with the brands they masterfully curate, denim designers are known for kitting out their houses as perfectly as their collections. Thanks to a number of glossy mags we've had the chance to peek inside the walls of Scott Morrison's Catskills retreat and dug through ...
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Diesel presents its Pre-Fall 2015 collection

Centered on three subcultural themes, Diesel presents its Pre-Fall 2015 collection with a strong helping of leather, denim and bleach-splashed garments. Marking the second seasonal showing from artistic director Nicola Formichetti, the Italian-Japanese designer once again captures the youthful spirit of Diesel in this winter collection. Entitled Wolfpack, the Men’s Pre-Fall 2015 collection draws inspiration from the style and fabrics worn by bikers of the ...
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New Denim Design Talent: Renée Bedell

Kingston University menswear graduate Renée Bedell celebrates the ancient craft of indigo and tailoring in her Autumn 2014 collection "On Indigo". Having your graduate collection picked up by an international retail boutique is a rare opportunity only a select few students will get to experience each year. Renée Bedell, a recent menswear fashion graduate from Kingston University was one of those lucky ones, when ...
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ISKO SCRATCH’N JEAN™

Leading Turkish denim mill ISKO reinvents the denim destruction trend with their innovative new fabric SCRATCH’N JEAN™. When it comes to world class denim, Turkish mill ISKO is one of the leading mills churning out the cream of the industries premium denim around the clock. As the world's largest producer of denim fabric, with 200 million meters of fabric a year, ISKO supplies ...
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Kapital Rip Smash Series

Kapital celebrates the storied craft of patch and repair with a collection of reverse blanket lined jackets and pants. Any Kapital fans who keep a close eye on the Japanese brands social media would've seen founder and designer Kiro Hirata wearing a very special and unique inside out Lee blanket-lined Storm Rider jacket as of late. What looked to be a one-off customised ...
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Introducing: Maple Motorcycle Jeans

Kickstarter label Maple Jeans is helping to reignite the British made clothing industry with high-end selvedge jeans, delivered to you at half the price of retail. Kickstarter campaigns have become a revolutionary movement in the denim arena helping to launch small start-ups through the crowd-funding model. While the topic is heavily debated in the denim community, the platform has given birth to some truly ...
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Meet our director of youth and denim, Amy Leverton #insidewgsn

As part of our #happygifing countdown to the holidays, we've got an exclusive #insidewgsn interview with our director of denim and youth, Amy Leverton. Amy is responsible for all things youth culture, whether that be covering global music events, analysing street style or spotting influential denim trends. Can you tell us a bit about your role as director of denim and youth? By heading up denim and youth I think ...
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Levi’s Field of Jeans

As official partners of San Francisco 49ers, Levi's continue their collaboration with the American football team with their latest project Field of Jeans. In 2013, San Francisco 49ers announced the teams new home in Santa Clara, California would be named Levi's Stadium following a $220.3 million naming-rights deal negotiated with fellow San Fran pillar Levi's Strauss, the Niners and the city ...
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New Denim Design Talent: Bandulu

Taking the idea of upcycling to a new level, American "bootleg" brand Bandulu are rejuvenating vintage pieces through vibrant hand embroideries and clever detailing. At first glance, Bandulu's denims appear to be just another paint splattered pair of jeans. But look a little closer and you will see the intricate design and clever craftsmanship that goes into creating this optical illusions. Under the direction ...
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A.P.C. Founder Jean Touitou Talks to GQ on Normcore, The Secret To His Success and Why He Doesn’t Give a F*ck About Other Denim Brands

The often outspoken founder of A.P.C. Jean Touitou recently spoke with GQ magazine spanning several compelling topics ranging from A.P.C.'s success, why they introduced stretch denim, what he thinks about being called normcore, and just how often the man who started it all washes his own New Standards. The whole interview can be seen here while select questions are seen below.   How has the denim industry changed ...
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