Introducing: Maple Motorcycle Jeans

Kickstarter label Maple Jeans is helping to reignite the British made clothing industry with high-end selvedge jeans, delivered to you at half the price of retail. Kickstarter campaigns have become a revolutionary movement in the denim arena helping to launch small start-ups through the crowd-funding model. While the topic is heavily debated in the denim community, the platform has given birth to some truly ...
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Meet our director of youth and denim, Amy Leverton #insidewgsn

As part of our #happygifing countdown to the holidays, we've got an exclusive #insidewgsn interview with our director of denim and youth, Amy Leverton. Amy is responsible for all things youth culture, whether that be covering global music events, analysing street style or spotting influential denim trends. Can you tell us a bit about your role as director of denim and youth? By heading up denim and youth I think ...
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Levi’s Field of Jeans

As official partners of San Francisco 49ers, Levi's continue their collaboration with the American football team with their latest project Field of Jeans. In 2013, San Francisco 49ers announced the teams new home in Santa Clara, California would be named Levi's Stadium following a $220.3 million naming-rights deal negotiated with fellow San Fran pillar Levi's Strauss, the Niners and the city ...
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New Denim Design Talent: Bandulu

Taking the idea of upcycling to a new level, American "bootleg" brand Bandulu are rejuvenating vintage pieces through vibrant hand embroideries and clever detailing. At first glance, Bandulu's denims appear to be just another paint splattered pair of jeans. But look a little closer and you will see the intricate design and clever craftsmanship that goes into creating this optical illusions. Under the direction ...
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A.P.C. Founder Jean Touitou Talks to GQ on Normcore, The Secret To His Success and Why He Doesn’t Give a F*ck About Other Denim Brands

The often outspoken founder of A.P.C. Jean Touitou recently spoke with GQ magazine spanning several compelling topics ranging from A.P.C.'s success, why they introduced stretch denim, what he thinks about being called normcore, and just how often the man who started it all washes his own New Standards. The whole interview can be seen here while select questions are seen below.   How has the denim industry changed ...
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Denham Launches First Dedicated Denim Bar for Women

Denham the Jeanmaker expands its retail presence in the their hometown hub of the 9-streets neighbourhood in Amsterdam with the opening of their first women's denim bar. Denham the Jeanmaker has come a long way since 2008, when it first opened its doors on Prinsengracht 493 – 495 in Amsterdam. Over the past 6 years founder Jason Denham has steadily expanding the brand ...
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Faustine Steinmetz Spring/Summer 2015 -

During London Fashion Week back in September, Parisian designer Faustine Steinmetz presented her first collection during the Spring/Summer 2015 shows. Here WGSN takes a closer look with the release of the brands new lookbook. We've been long time fans of Faustine Steinmetz since we first picked up her debut F/W 13 collection of hand-dyed, hand-spun and handwoven denim pieces. Since then, ...
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Amsterdam celebrates the first annual Global Denim Awards

Last week during Kingpins Amsterdam, the Dutch capital hosted the first Global Denim Awards to celebrate the diverse talent in the design and manufacturing arena. Kingpins second show in Amsterdam since its inception, along with Denim Days, back in May, brought much excitement to the denim community in what the city has now been dubbed, Europe's denim capital. The absence of ...
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Denim Art Project: Candiani x Der Ver Azul

During the Kingpins show in Amsterdam this week, the WGSN denim team was introduced to artist Juan Manuel Gomez who creating stunning artworks that combine denim laundries with his technical processes. One of the most alluring qualities of denim is its demographic appeal. The versatility of the fabric and its adaptability to different life styles has seen it appear not only through the language ...
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Levi’s Vintage Clothing Autumn/Winter 2014 Lookbook -

For Autumn/Winter 2014, Levi’s Vintage Clothing continues to capture the spirit and heritage of its treasured archive by revisiting the bygone eras of the 1930s and 1970s in two stunning stories. Not many workwear brands quite have the storied and lengthy heritage than that of Levi's. Their treasured history provides a trove of inspiration for Levi's Vintage Clothing's seasonal collections of iconic reissues and ...
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Denham and London Cloth Make Two Rope Dyed Natural Indigo Coats -

Denham the Jeanmaker releases two one-of-a-kind pure indigo-dyed shetland wool coats made of yarn woven on vintage looms at London Cloth’s East London mill. Each season Denham celebrates "the attitude of pure indigo" in a special collection-within-the-collection on what the brand calls its collaborative "Collisions" project. For fall 2014, the Amsterdam-based label worked directly with Daniel Harris from the remarkable London Cloth Company in East London ...
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Preview the Simone Rocha for J Brand Collection -

It British fashion designer shows what frills can do for denim in her forthcoming collaboration with premium jeanswear label J Brand. This week J Brand unveiled the preview to their latest collaborative effort with runway designer Simone Rocha. The capsule collection, due to launch in November 14, comes after a run of successful collaborations with notable fashion houses including Christopher Kane, Proenza Schouler and ...
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Denim Design Talent: Ximon Lee

Young menswear designer Ximon Lee pushes the boundaries of denim textiles with his graduate collection that explores the contrast between synthetic and organic textures. A recent graduate of Parsons New School of Design, Ximon Lee emerged as one of 2014's most promising new design talents with his final thesis collection entitled “Children of Leningradsky.” A former intern for the likes of Calvin Klein ...
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Kapital Indigo No 8 Collection

Japanese denim craftsman Kapital release the 8th edition of their ongoing "Indigo" collection with a series of deep purple denims. While Kapital are known for their beautiful use of indigo shades fall 2014 sees the brand introduce a more vibrant shade to their denim collections. The small range is part of the ongoing Indigo collection, and the follow on from the ...
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Vintage King by Larry McKaughan

Legendary vintage collector Larry McKaughan showcases a never seen before look at his prized collection of rare vintage finds in his new book "Vintage King." When it comes to vintage clothing collectors, they don't come more serious than Larry McKaughan. For more than 20 years, the vintage enthusiast has pioneered and set the standard in the vintage market and reproduction garment ...
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