The images below look like they’re nothing to do with denim, right? WRONG! This week this amazingly psychedelic video was released to promote Hudson’s new denim offering- the Lou Lou phosphorous tuxedo jean.
These limited edition jeans, available in muted black, olive and faded red, have a tuxedo stripe of pink, yellow or orange down the side seam that, under a black-light, will glow like a beacon!
According to Hudson Creative Director Ben Taverniti, the idea behind the jean is “a clash of different inspirations originating with the tuxedo style and drawing on phosphorescent street art and graphic elements, architecture and even athletic uniforms.”
Check out the video below to see them in action:
The jeans are available to order from their website.