Denim Style by Horst A. Friedrichs
By Samuel Trotman

Renowned photographer Horst A. Friedrichs offers his inspirational take on the very best of contemporary denim style in this must-have collectors book.

Apr 23, 2014


Renowned photographer Horst A. Friedrichs offers his inspirational take on the very best of contemporary denim style in this must-have collectors book.

Recently on the DDD, we have introduced our readers to a number of new denim books that have flooded the market. From Isko’s Bluemasters, to Emily Current and Meritt Elliott’s A Denim Story as well as more obscure takes like Mike Brodie’s insightful release that captures train riders, hitch-hikers and outsiders in some amazing denim styles.

Today though, we highlight a new release from vintage enthusiast and internationally renowned photographer, Horst A. Friedrichs. Some readers will recognise the name from his previous releases that include Drive Style, Cycle Style and 21st Century Rockers. This time round Horst turns his attention to denim, a fabric the photographer holds close to his heart. In his signature documentary style, Horst scours the streets, for this edition London exclusively, which he says is “Europe’s unofficial denim capital” looking for the most interesting and exciting examples of denim in the city. The book takes in all aspects of the thriving denim culture and the obsessives that live and breathe indigo.

Horst spent a lengthy seven months doing research for the photo project tracking down various people that worked in the industry, like specialist shop keepers, designers as well as plain old indigo fans. “In London it was like one big family, all the denim heads know each other. That was the nice thing about the project. You started off with a couple of people, and then everything just went like clockwork.” Local subjects shot in the book include a number of well known denim heads like Mohsin Sajid of EndrimeNicolai Sclater aka Ornamental Conifer, Darn + Dusted’s Luke Deverell as well as the capital’s only denim weaver in East London, Daniel Harris of London Cloth Company. Throughout the other pages you’ll find vintage, motor and cycle enthusiasts who all share the same passion for denim.

You can buy the book now at Amazon for £17.99. Below are some more shots as well as a short feature from Euromaxx TV on the book including an interview with Horst and on-set highlights of some of the people featured in the book.

Denim Style by Horst A. Friedrichs

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

plenty of fish dating site of free dating
Sep 23rd, 2015

Hello! Would you mind if I share your blog with my twitter
group? There’s a lot of people that I think would really appreciate your content.
Please let me know. Thank you

planet minecraft
Sep 11th, 2015

Its like you read my mind! You seem to know so much about this,
like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that,
this is great blog. A fantastic read. I’ll certainly be back.

minecraft games
Sep 10th, 2015

Thank you for any other informative blog. The place else could
I get that type of info written in such a perfect
way? I’ve a mission that I am just now running on, and I
have been on the look out for such information.

quest bars
Aug 27th, 2015

I am really enjoying the theme/design of your
website. Do you ever run into any browser compatibility issues?
A small number of my blog visitors have complained about my site not operating
correctly in Explorer but looks great in Firefox. Do you have any ideas to help
fix this issue?

quest bars
Aug 26th, 2015

fantastic publish, very informative. I’m wondering why the opposite specialists of this sector don’t understand this.
You should continue your writing. I am sure,
you have a great readers’ base already!

quest bars
Aug 26th, 2015

When I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every
time a comment is added I recieve 4 emails
with the exact same comment. Perhaps there is a way
you are able to remove me from that service? Thanks!

quest bars
Aug 20th, 2015

Hi there, I wish for to subscribe for this weblog to take newest
updates, therefore where can i do it please assist.

quest bars
Aug 18th, 2015

Hello, always i used to check blog posts here in the early
hours in the morning, because i like to gain knowledge of more and more.

quest bars
Aug 18th, 2015

It’s going to be finish of mine day, except before end I am reading this great paragraph to increase my

quest bars
Aug 17th, 2015

Valuable information. Fortunate me I found your website by accident, and
I’m surprised why this twist of fate did not came about in advance!

I bookmarked it.

Aug 02nd, 2015

Heya i am for the first time here. I found this board and I find It truly helpful & it helped me out a
lot. I am hoping to give one thing again and help others such
as you helped me.

computer purchase
Jan 10th, 2015

Wonderful web site. Lots of useful information here.
I am sending it to some pals ans also sharing in delicious.
And naturally, thank you for your effort!

Oct 06th, 2014

You’re so awesome! I do not suppose I’ve truly read anything
like that before. So nice to find another person with
unique thoughts on this subject matter. Seriously..
many thanks for starting this up. This web site is one thing that is needed on the internet, someone with a little originality!

May 10th, 2014

The book looks like a must for people who are into denim! Could be a classic!

ronnie cheng
Apr 24th, 2014

nice work we make denim also here

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

4 photos
Dutch brand Atelier de l'Armée's Amsterdam City Guide

8 photos
Lucky brand and Ornamental Conifer create must-have denim and leather jackets

5 photos
Southwark: Reinventing itself to become the coolest area in London

7 photos
Rin Tanaka Talks Inspiration NY, Americana, and the Secret to Brand Longevity

1 photo
V&A Museum x House of Holland collaborate on catwalk show