Denim by Premiere Vision: Highlights
By Samuel Trotman

The 10th anniversary of this denim fabric trade show did not disappoint, with plenty of new finishes, weaves, laundries and more from brands around the globe.

May 29, 2012


So last week was the awesome denim fabric trade show, Denim by Premiere Vision, attended by many of the industry’s big personalities as well as all the top mills, laundries, finishers and trims manufacturers from around the globe.

The show was humorously titled Pimp Your Glam this season and as the show celebrated its 10th edition, La Halle Freyssinet in Paris was decked out like a glamorous den of opulence, even with two huge gold dogs flanking its entrance! Being a hot May week, the outdoors area was transformed into an oasis with its own pool to cool down next to.

Events at the show included Isko’s ‘Up To Denim’ area where they teamed with garment making CS Jeans and the world famous Lycra to present a scaled-down presentation of the jean production process.  They also teamed up with Hudson, Haikure and Fornarina to display their new fabric innovations for the season: Isko Reform, Isko Recall, Turbotech, Isko Loom fix and Isko Future Face. Invista launched its new global collection with a collaboration with expert-finisher Jeanalogia, as well as their TOUGH MAX™ LYCRA® fabric concept, reflecting the current trend towards using performance fibers in everyday clothes. Other highlights included Bossa’s “Jeaskin” super powerstretch fabrics, Orta’s permanent sparkle coating techniques and Tavex’s Aquasave water reduction technology.

The trend forum was separated into sections, all revolving around a more eccentric and glamorous attitude with an increased importance placed on jacquard weaves and fancy effects. Metallic and pearlescent finishes continued from last season and diversified into glossy metallic finishes, rubberized looks and iridescent looks, as seen from Isko (image, bottom right).

Knit indigo, a key trend from last season’s show, continued to dominate on every stand with a focus on perfectly laundered finishes and high stretch technology (see example above from Nihonmenpu).

Cozy winter looks were achieved with new twisted yarn wefts and tweedy look weaves, as seen from Kuroki (image, top middle). For a more dramatic look, plaid wefts (image, Calik) and even allover digital print knitwear looks (image, Invista) created winter appeal for 2013.

3-D look denim moved forward this season with dramatic dimensional weaves, including the amazing searsucker look from Royo’s Denim Valley (image, above left).

The big news of the show, however, was the move into Asia that Denim by PV wil be making in October. On the 23rd – 24th they will be opening their doors to Denim By Premiere Vision in Shanghai! Visit their website for more details.

Also, look out for a complete report on the Denim by PV show on Stylesight in the coming weeks. 

Denim by Premiere Vision: Highlights

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