Social commerce proves key digital trend for S/S 15 fashion weeks

Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be, but increasingly it’s becoming just as much of a hotbed for lighting up new opportunities in digital and social media. During New York and London there were familiar themes like utilising influencers (Tommy Hilfiger and Topshop) or democratising the fashion show by ...
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Trend Alert – Heavy Brocade

Ornamental brocades add a luxurious touch to S/S 15 collections, with lively surfaces offering a fresh material direction and a luxe twist on daywear silhouettes.
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Exotic brights turn heads at Roberto Cavalli -

Milan: A hot palette of head-turning brights kicked-off Roberto Cavalli's latest collection for Spring/Summer. Exotic florals were oversized and covered crystal pleated maxi dresses from head-to-toe. Sheer insets were intricately embellished with embroidery and placed Broderie Anglaise. Elongated silhouettes, perfect for a luxe evening by the sea, were the key focus of the presentation. Striped patterns created texture and ...
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Sandy shores cast a calming effect over Giorgio Armani’s latest lineup -

Milan: Swayed by the seaside – more specifically sand, Giorgio Armani sent forth a beautiful array of looks bathed in a soothing palette of neutrals. Shadow prints of sand formations were mesmerizing and cast a calming effect throughout the collection. Soft, fluid silhouettes embodied ease and sensuality. Dimensional effects in the form of twisted materials and pleating created new ...
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Graphic angles create stark contrast at Versace -

Milan: Graphics were essential throughout Donatella's latest lineup for Versace. Constructivist prints, patterns, and iconic Greek keys made a striking impact covering boxy mini dresses and sets. Diagonal angles in the form of inset fabric blocking and wrapping broke up '60s-influenced silhouettes. A sweet palette of frosted pink and icy blue contrasted against harder black and white. Mesh and openwork ...
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Marni takes a monastic walk in a floral garden -

Milan: Consuelo Castiglioni presented her stellar collection for Spring Summer 2015 with Eastern-inspired silhouettes expertly rendered in stark colour and material contrasts. The opening had a Zen-like appeal where Castiglioni began by working in raw canvas and toile in plain colors contrasted with oversized black Judo belts. The black, white and jute felt pure in deliberate contrast to exaggerated ...
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Feminine ’70s at Genny -

Milan: Genny seemed to take the feminine trend we’ve seen across collections and run with it, offering a show full of feminine colours, embellishments and prettified fabrics – many with pearlised and sheen finishes, and when lacking – diamante embellishment to make up for it. Halston-esque full-length gowns grounded the collection in a loosely 1970s theme with cocktail dresses ...
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Eastern influences at Aquilano.Rimondi -

Milan: Cocooning the figure in sculpted silk shantung, or sheathing it in a fine layer of diaphanous silk chiffon, this season’s Aquilano.Rimondi collection was quietly sexy and overall very youthful. An Eastern influence could be seen with Mao collars and kimono-esque loose coats, Suzie Wong dresses are reimagined in light cropped silk and nipped in at the waist with ...
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Desert Festival at Etro -

Milan: Veronica Etro put together a collection for Spring/Summer full of the luxury materials and prints that are the leitmotif of the Etro brand. It was all about handcrafted individual pieces where she dyed, braided, and embellished lightweight fabrics, creating new textures that portrayed a bohemian sense of ease. "I figured out this woman, an artist, living on her ...
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Trend Alert – The Souvenir Jacket

Mixed patterns, dense beading or embroidery, patchwork, and spliced fringing generate a uniquely handcrafted quality that makes each piece appear one-of-a-kind.
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Streamlined shapes update wardrobe essentials at Ports 1961 -

Milan: Ports 1961 delivered a clean collection of polished looks highlighting wardrobe essentials. According to the shownotes, creative director Fiona Cibani explained, "the Ports 1961 woman has two souls inspired by the spirit of the Greek goddess Artemis: one strong and warrior-like; one sensual and feminine." Crisp shirts were updated with modern bib fronts, sheer layering complemented streamlined silhouettes, pleating created subtle ...
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Uma Wang redefines pyjama dressing -

Milan: Pyjama dressing was key at Uma Wang's Spring 2015 presentation. Stripes emphasized long silhouettes, crinkled textures added luxe surface interest and paper thin layers created airy volume. Splicing, colour blocking and sheer vs. opaque material combinations brought depth ad dimension to simple silhouettes. Each look was exquisitely rendered generating an effortless aesthetic full of ease. –Deirdre Pérez Silhouette: Relaxed / Oversized / ...
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Light, feminine layering at Missoni -

Milan: In a collection that was all out feminine, comprising multiple floral prints and embellishments, lightweight fabrics and porcelain colours, Angela Missoni counteracted her Missoni S/S 15 collection with languid layers that felt sensual, subtly sexy and altogether happy. The house’s signature knitted stripes and geos were peppered throughout the looks – on empire line dresses and relaxed slim ...
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Trend Alert – Love is in the air -

Designers reference the late 1960s and early 1970s for S/S 15, combining suede, lacing, patchwork, vintage details, fringing, topstitching and retro silhouettes for a romantic nod to a bygone era.
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Elevated sport at Emporio Armani -

Milan: An effortlessly cool sport aesthetic pervaded the catwalk at Emporio Armani. Cornflower blue dominated the neutral colour palette with deeper shades of ink, dove grey, charcoal, white and black adding light and shadow. Bold horizontal stripes in prints and patterns combined with the blues created an inherently maritime look. Splashes of metallic at pant hems, and in stripes as ...
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