Bread & Butter F/W 13: Denim Highlights
By Samuel Trotman

The denim team has just returned from yet another inspirational Berlin trip, where we attended the major trade shows across the city, highlighting the newest denim developments along the way.

Jan 18, 2013


The denim team has just returned from yet another inspirational Berlin trip, where we attended the major trade shows across the city, highlighting the newest denim developments along the way.

Yesterday, Bread & Butter closed its doors to its 28th edition of the world-renowned show. This season saw a restructuring of the major denim hall, The Denim Base, which has now become The Urban Base. This hosts a new portfolio of urban fashion brands alongside the big international denim brands. Last year’s Temple of Denim opened the doors to a great selection of artisanal brands that refreshed the BBB denim listing, after the loss of some bigger labels over the past year. Labels like Rising Sun & Co., Rokker, The Flat Head, Momotaro, and the Japan Blue group returned once again for F/W 13, taking a new location in the popular L.O.C.K. area. Additionally, The Fire Dept provided a well edited selection of new and seasoned brands like Manic Monkey (co-created by Piero Turk), Circle of Friends Studio, 3Sixteen, and Tellason.

One of the key themes for brands this season was an interactive custom denim workshop. For S/S 13, Scott Morrison installed a full-scale replication of his New York-based concept store 3×1, and it seems that his bespoke service has influence a number of other denim brands for F/W 13. Major labels like Pepe Jeans, Italian mill Candiani, Mustang and G-Star invited attendees to get their hands blue and personalize their own denims. Services ranged from G-Star’s Raw Atelier program showcasing high-end craftsmanship and tailoring on their 3301 Red Listing jeans, to Candiani’s Laboratorio that offered expert demonstrations in premium Italian washes. Meanwhile, Pepe celebrated its 40th anniversary by giving away 1,973 free pairs of jeans that could be personalized by laser.

While camouflage has been a reoccuring trend in denim for many seasons, F/W 13 saw a range of brands cleverly reinterpret the pattern to give new directional. Brands like Denham, Mavi, and Evisu pushed prints across multiple categories, using laundered techniques and pieced constructions to refresh assortments. Color was also an important element for designers, with indigo-on-indigo takes, washed-out and laundered looks and stark white takes on traditional woodland palettes.

Hunting and woodland themes were a novel move-on to workwear for many brands this season.

Touches of Junya Watanabe’s idiosyncratic approach to utility style could be seen throughout many collections with mixed-media takes on jackets and pants. Barn jackets and capes were crafted from dry denims that were accented with supple suedes, velvety corduroy, and canvas inserts to create striking, hard-wearing outerwear options. Quilting appeared on modern biker gilets, while Edwin-Europe teamed up with legendary British outerwear brand, Lavenham for an exclusive down jacket. Another notable brand was California’s Rising Sun & Co. who looked to wax treatments for an authentic take on traditional canvas hunting jackets.

We’re currently sifting through the hundreds of inspirational images from the show, so keep your eye out on the denim page for the full report next week.

Bread & Butter F/W 13: Denim Highlights

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

plenty of fish dating site of free dating
Sep 24th, 2015

What’s up, its fastidious post concerning media print,
we all be familiar with media is a fantastic source of

minecraft games
Sep 10th, 2015

I’ve read some excellent stuff here. Definitely price bookmarking for revisiting.
I wonder how so much effort you set to make this type
of great informative web site.

quest bars
Aug 27th, 2015

Hi to all, how is all, I think every one is getting more
from this web page, and your views are nice in support of
new visitors.

Gala Kilstofte
Aug 21st, 2015

This is because high interest is involved and in the case of payment default,
you might loose your vehicle on the lender Gala Kilstofte
within quarter-hour you might have the loan you may need – interest rate on business loans with your bank account.

Lorrine Rankhorn
Aug 21st, 2015

The security deposit is normally never more than a month’s rent but could be if you don’t meet minimum requirements from the low credit score check Lorrine
Rankhorn fha loans meant for low-income borrowers going to the wealthy.

quest bars
Aug 21st, 2015

When someone writes an article he/she maintains the plan of a user in his/her brain that how a user
can be aware of it. Thus that’s why this piece of writing is
outstdanding. Thanks!

quest bars
Aug 18th, 2015

My spouse and I stumbled over here coming from a different web page and thought I should check things out.
I like what I see so now i’m following you. Look
forward to looking over your web page repeatedly.

Somer Huckins
Aug 11th, 2015

This week, let’s give thanks to the efforts already made on our behalf Somer Huckins the
point is to possess a basis where to match the rates and terms offered by
each from the lenders you contact.

Temeka Marevka
Aug 09th, 2015

Finally, payday cash advances can enhance a social problem Temeka Marevka but keep in mind that a person’s eye may be anything inside the variety
of 10 to 30 dollars per 100 dollars borrowed.

mobile games
Apr 15th, 2014

First of all I want to say wonderful blog!
I had a quick question in which I’d like to ask if you don’t
mind. I was interested to know how you center yourself and
clear your head prior to writing. I’ve had a hard time clearing
my mind in getting my ideas out there. I truly do enjoy writing but it just seems like the first 10 to 15
minutes are wasted just trying to figure out how to begin.
Any recommendations or hints? Appreciate it!

Nov 25th, 2013

Hey would you mind letting me know which web host you’re using?
I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot faster then most.
Can you suggest a good internet hosting provider at a honest price?

Thanks, I appreciate it!

Here is my web blog: 格安通販 コート 正規品 (Joanna)

Jun 25th, 2013

Toay, I went t th seaside fnt with mchldn. I found se hll andgv t tο m four old dughtr nd sad “You can hear the ocean in the event you place this to your ear.” he plae the shell t her er andscreame. Thee wa hermit crab insde and it pinhe hr ear.

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

4 min
Levi's x Cone Mills and the gentleman's agreement that shaped the face of denim

BERLIN: Bosco - three reasons to definitely visit this restaurant

2 photos
Soulland and Lee Jeans team up for a Fall 2015 denim collection


5 photos
Nudie Jeans' New York store is open and changing the way you shop