Bread and Butter F/W 12: Denim Highlights

We arrived back in the office after three days of denim madness at the Bread and Butter trade show in Berlin last week. Here are our show highlights for F/W 12.


We arrived back in the office after three days of denim madness at the Bread and Butter trade show in Berlin last week. We’re working on a monster report, bringing you the strongest denim tends from the trade fair, but while you’re waiting – here are our show highlights for F/W 12:

The guy’s at Levi’s XX in Amsterdam have been busy – both the LVC and Levi’s Made & Crafted collections (top images) looked amazing. Miles Johnson, head designer at LVC, also took the helm of Made & Crafted and his playful and quirky eye fueled a high-color and vibrant Winter 12 collection. Stylized blanket linings and bold repeat prints were paired with suede truckers and twisted weft jeans to create a cozy yet cheerful winter collection, our top choice from the show!

G-Star Raw (bottom row) went all out as always with their impressively huge stand and an Art performance/ runway show that has everyone buzzing. Sportswear was a key driving point for the brand, with their “Sports Originals” range. Highlights come by way of  new, active-inspired jacket shapes such as the bomber and puffa jacket with high visibility branding complimenting the sportif look. They also launched a new fit story called “New Radar” which offers a slouchy, streetwear attitude (through the use of dropped and relaxed front and back pocket placement) without the loose fit.

We discovered new brands debuting at the show, too: we had already heard a lot about Redux jeans but it was great to see the product in the new “Fire Dept” at L.O.C.KRoy Rogers was another Italian brand that looked to traditional heritage worker looks for inspiration (top left images). Meanwhile Dutch eco-brand Kuyichi delivered a fantastically inspirational stand with the Kuyichi Salvage project: a 100% recycling concept where the Kuyichi design team create new designs from worn clothes that customers drop off at Kuyichi stores in exchange for a rebate for their purchase  (images: middle row and bright indigo jacket bottom row). The stand in the denim base was flanked with a production line of creative pods overdying, sewing and re-making garments live at the show.

Ralph Lauren Denim & Supply inspired us last season with their beautifully merchandised stand and this season continued to impress. The collection was separated into three stories; Music fest (tribal inspired, bohemian looks and a vibrant color palette) Indigo Lake (romantic silhouettes and a moody color palette) and Earth Warrior (Autumn shades and camo mix with denim and suede).


Bread and Butter F/W 12: Denim Highlights
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