Bradelis Makes Bra Fittings as Easy as 1-2-3
By Anna Glassman

This popular, venerated Japanese brand just launched three stores in New York.

May 02, 2012


Popular Japanese intimates company Bradelis landed stateside last Friday, canvassing New York with three new stores in Nolita, Gramercy and Flushing. (Side note: Formerly known as Ripplu, the latter two locations actually relaunched under the name Bradelis.) We attended the opening party for their charming Elizabeth Street flagship, where we were treated with bubbly, bites and bra fittings.

Finding the right bra is complicated, frustrating business for most women. As an intimates editor, I thought I thoroughly understood and had mastered the art of proper fit. That is until the Bradelis fit specialists got their hands on me, literally.

Bradelis is known for their 3-step fitting system. Step 1: Admit that you have a problem – your bra doesn’t fit.  Okay, that’s more like step 0 but, nonetheless, the right mindset to have when you step into any Bradelis store.

The actual process involves “training” your breasts into shape, thereby preventing (or prolonging) sagging and other inevitable issues. Want just a lift? Get a Step 1 bra. Want a lift and a boost? Get a Step 2. Want some va-va-voom cleavage? Get the miraculous Step 3. Wearers can jump ahead to their desired outcome or gradually work their way up the ladder.

Did you know that the fat surrounding the main breast tissue, including the dreaded back fat, should be taken into consideration when looking for a bra? Not only was I wearing the wrong size, but I was wearing my bra incorrectly. Securing the right fit involves scooping that mass up and into cups – instructions here. In my case, this bumped me up by almost two cup sizes. The 3-step system helps get everything into place, although – already impressed (and shocked) by how much cleavage I was rocking – I opted for the tamer end of the push-up spectrum.

Aesthetically, Bradelis’ lingerie leans towards the feminine and romantic, favoring a very French, Marie Antoinette-esque sensibility. This means sweet florals, tasteful ruching and a few ruffles here and there. Other than their own brand, they also stock a well-curated selection of styles from the likes of Chantelle, La Perla and Le Mystere.

The intense Bradelis bra-fitting experience is like no other, and I recommend it to anyone searching for a new bra or who is just plain curious. Just be prepared to be blown away. For more, visit


Bradelis Makes Bra Fittings as Easy as 1-2-3

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Feb 05th, 2013

Great product, Great customer service ( I loved their bra fitting, especially their scooping technique) Lots of great style / sizes available for every body type! They also carry Spanx and Maison close. What we women need, they have it !!

Oct 01st, 2012

Are the stores located anywhere else?

Related stories

The Brazilian lingerie start-up that should be on your radar

49 sec
The 90s tomboy and three other key retail trends in lingerie right now

The Beauty-Full Week: Top five places to visit in Seoul, Korea

How to create a lingerie start-up: five expert tips

House of Bubbles Brazil
2 photos
House of Bubbles: The new wardrobe sharing concept shop in Brazil