“Blue Jeans” Exhibition at Centraal Museum Utrecht (NL)

The Centraal Museum in Utrecht (NL) presents “Blue Jeans,” an exhibition celebrating 350 years of denim.

The Netherlands ever-growing denim scene is further highlighted this month with the opening of an exhibition dedicated solely to the rich history of blue jeans at the renowned Centraal Museum in Utrecht.

Worn for more than 150 years and with roots tracing back to the 17th century, denim (de Nîmes) has become an iconic symbol of the working uniform, and more recently streetwear that can be found in almost every wardrobe. From its humble beginnings as functional utility wear to its repetitive reference on international runways, the modern and innovative appeal of the unique fabric has not wavered.

Launching November 23, the Centraal Museum in Netherlands will present the first large-scale exhibition on this iconic fabric. Spanning across various themes and rooms, the exhibition displays new work by renowned artists, combined with national and international loan pieces, showcasing both craftsmanship and innovative technology. The show includes the traditional 19th century Levi’s for miners, Jurgen Bey’s window installation commissioned by Levi’s RED and Dutch design label Droog, as well as designs by Chanel, Jean Paul Gaultier, Maison Martin Margiela, Marithé + François Girbaud, and Yves Saint Laurent.

The exhibition showcases the experimental and creative side of jeans, as well as celebrates the homegrown talent of the Netherlands with contributions from internationally renowned Dutch labels such as G-Star and DENHAM. Special attention is reserved for national and international subcultures, exploring the phenomenon of jeans as well as the individuality and intimacy that wearers have grown to love. As some of the biggest concerns in the industry today, sustainability and ethics are also tackled, with alternative production techniques including zero water waste and ozone treatments highlighted throughout the exhibition.

A unique section of the show, the Blue Jeans Studio pays tribute to the old practice of repair and craftsmanship, creating a place where left-behind jeans can be transformed into designer pieces. In the studio, visitors are invited to get their hands blue and use actual equipment from the jean industry. Various workshops are also scheduled that offer denim lovers the chance to learn handcrafted and bespoke techniques from industry experts including local Amsterdam artisan Atelier Tossijn.

Blue Jeans is on display from November 23, 2012 through March 10, 2013 at Centraal Museum Utrecht (NL).

Centraal Museum
Nicolaaskerkhof 10
3512 XC Utrecht
+31 (0) 30 2362362


"Blue Jeans" Exhibition at Centraal Museum Utrecht (NL)

Please fill the required fields

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

Uncovered Hugh Holland photos of the 1970s So-Cal skate scene

Tenue de Nîmes Present The Denim Dictionary

Levi’s x Patta Fall 15 Collaboration: 1990s-inspired skater cool

Buddy Lee Video

Fuck Yeah Festival, Los Angeles: The best street style

A Look Inside the “Blue Jeans” Exhibition

0 min
Mastercraft Union - redefining modern Japanese denim design

Oki-Ni Launches Online Denim Guide

Kapital Autumn/Winter 2015 Catalogue: Wonderful, bizarre and timeless

Meet Rain Delisle - the rock star of denim restoration

Inside Cone Denim's White Oak vaults: A window to denim history

Denim legends: Meet the people behind Cone Denim's White Oak - America's oldest mill

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

Cone Denim stories: Industry legends on their history with White Oak Mill

Cone Denim White Oak: Inside America's oldest denim mill

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Seven Senses Denim: A bold organic, ethical start-up supporting artisans

Story mfg Spring/Summer 2016 Lookbook: The Full English

Outdated and inconvenient: Three reasons why flares should fail

Denim Design Talent: Hollie Ward