Behind the Brand: Raleigh

Handcrafted denim purveyors Raleigh showcase the labor-intensive production process that goes into making a Raleigh jean.


Earlier this week, handcrafted denim purveyors Raleigh denim released a short video highlighting the labor-intensive production process that goes into making a Raleigh jean.

Raleigh denim has always prided itself on its integrity and style of true American craftsmanship of jeans. Co-founders Victor and Sarah Lytvinenko take immense pride in their North Carolina roots using small teams, vintage equipment, local materials (Cone Mills White Oak plant) and artisinal methods to form the backbone of the handmade denim label.

From initial design, to cut, sewn, and finished jeans, they do everything under one roof. The label previously showcased this Made in America process in a short “Customer Stories” film with MailChimp back in 2011. For 2013, Raleigh, along with Apartment Number 9, look to highlight this labor-intensive production process further with a guided tour with prospector and peddler John Webb. Webb provides a detailed insight into their artisanal methods, vintage machines, and the unique craft-sets of the workers at their factory — and how these elements are incomparable to mass production factories of L.A.

Watch the video above to learn more, or head over to Apartment Number 9’s page to see the photos they snapped on the factory tour.


Behind the Brand: Raleigh
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