Beauty Buzz | Sephora Presents Sensorium

Sephora’s multi-sensory, interactive, pop-up fragrance exhibit, “Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World” is now open in New York City.

Oct 20, 2011
/

Like

Sephora has opened it’s multi-sensory, interactive, pop-up  fragrance exhibit, “Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World.” In collaboration with fragrance house Firmenich, this 4D museum is “a cross between a laboratory, classroom and art gallery,” created to give audiences a fresh take on how we experience scents through interactive experiences, compelling film, story-telling and 3D art. “Fragrance is such an important part of our business, and our clients are always searching for the newest and most unique offerings,” said Sharon Rothstein, Senior Vice President of Marketing for Sephora.

Upon entry, the Sensorium features a visual timeline of fragrance through time. Sensory deprivation booths  offer  a momentary experience of losing the ability to smell, followed by First Scent, a journey of scent rediscovery. Multimedia presentations engage sight, smell and sound to visualize familiar scents and memories (the scent of morning, a visit to the beach, a warm embrace) designed by perfumers like Harry Fremont and Honorine Blanc. The last section, Lucid Dreams, is the highlight of the show, with its scented videos. The room features high tech, sniff-registering flower sculptures that trigger the video with the unique sound made in the physical act of smelling. Finally, the fragrance bar allows visitors to take a blind sniff test of popular fragrances to evaluate their mastery of scents. “It’s about making fragrance modern,” said Debra Butler, the vice president of creative marketing for Firmenich.

The Sensorium exhibit is located around the corner from the new Meatpacking Sephora store:  414 West 14th Street between 9th Ave and Washington St. It runs  through November 27, 2011. $15 ticket fee that is redeemable for a Sephora gift card.

 


Beauty Buzz | Sephora Presents Sensorium
1 comment

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

lucid dream movies
Apr 10th, 2014

Tonight, I will be consciously informed of my dream.
An enormously powerful methood to induce lucid dreams is the Wake Induce Lucid
Dream (WILD). When you know it is ‘just a dream’ the events
that happen feel more like watching a movie than real life.


Subscribe to WGSN

blog_ad10
Get more with a WGSN membership. Click for a demo.

Related stories

The Beauty-Full Week: Korean beauty hotspots to explore in NYC

4 photos
Musée du Parfum: Paris' newest museum hits all the right notes

7 photos
The top 3 Instagrams for ultimate nail art inspiration

The Beauty-Full Week: Top 5 for Beautiful Brows

The Beauty-Full Week: New Sunscreens on the Block