Beauty Buzz | Sephora Presents Sensorium

Sephora’s multi-sensory, interactive, pop-up fragrance exhibit, “Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World” is now open in New York City.


Sephora has opened it’s multi-sensory, interactive, pop-up  fragrance exhibit, “Sensorium: An Immersive Journey Through Lucid Dreams From the Sensory World.” In collaboration with fragrance house Firmenich, this 4D museum is “a cross between a laboratory, classroom and art gallery,” created to give audiences a fresh take on how we experience scents through interactive experiences, compelling film, story-telling and 3D art. “Fragrance is such an important part of our business, and our clients are always searching for the newest and most unique offerings,” said Sharon Rothstein, Senior Vice President of Marketing for Sephora.

Upon entry, the Sensorium features a visual timeline of fragrance through time. Sensory deprivation booths  offer  a momentary experience of losing the ability to smell, followed by First Scent, a journey of scent rediscovery. Multimedia presentations engage sight, smell and sound to visualize familiar scents and memories (the scent of morning, a visit to the beach, a warm embrace) designed by perfumers like Harry Fremont and Honorine Blanc. The last section, Lucid Dreams, is the highlight of the show, with its scented videos. The room features high tech, sniff-registering flower sculptures that trigger the video with the unique sound made in the physical act of smelling. Finally, the fragrance bar allows visitors to take a blind sniff test of popular fragrances to evaluate their mastery of scents. “It’s about making fragrance modern,” said Debra Butler, the vice president of creative marketing for Firmenich.

The Sensorium exhibit is located around the corner from the new Meatpacking Sephora store:  414 West 14th Street between 9th Ave and Washington St. It runs  through November 27, 2011. $15 ticket fee that is redeemable for a Sephora gift card.

 


Beauty Buzz | Sephora Presents Sensorium
0 comments

Name
Email
Website
Please fill the required fields


Subscribe to WGSN

blog_ad10
Get more with a WGSN membership. Click for a demo.

Related stories

Lipstick Love: Matte Red by Chanel

My week in pictures: Goodwood, boy scout chic and colour inspo

Mani Monday: Summer Explosion

Eight women truly inspiring pre-millennials

Lipstick Love: Born by Illamasqua

Millennials have Zoella - but who's inspiring 30-something women?

Mani Monday: The Circus Comes To Town

My week in pictures: Summer in London

United Airlines teams up with Cowshed for new on-board amenity kits

Amy Winehouse
Does creative genius always require a painful creative process?

Fitness & Wellbeing: Freedom2Train debuts at Claridge’s Gym

Collect 2015 craft fair: the highlights

The Kind is Simple Store: Simple Skincare Accepts Kindness as Currency

Avery Perfume Gallery at Fortnum & Mason

WGSN and Studio W Make-Up Inspiration Video: Remaster

From simple morning shower to customised spa experience

WGSN and Studio W Make-Up Inspiration Video: Offbeat

SXSW: our tips, tricks and must-attend sessions for 2015

WGSN and Studio W Make-Up Inspiration Video: Artisan

Habitat Pure: a new concept by Habitat