Author Archives: Samuel Trotman


Red Cloud Overall MFG Co. Opens Hong Kong Store

Independent denim brand Red Cloud is one of China's first premium selvedge denim brands and is kickstarting a new culture of raw denim in the Far East. Starting out in Shenyang in mainland China, the brand recently opened its second store in Hong Kong. WGSN correspondent Anupreet Bhui stopped by the new space to speak with the store owner Wan. Hidden ...
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Milan Fashion Week S/S 16 – Top 10 Denim Looks

Milan Fashion Week wrapped up last Tuesday, June 23rd with a schedule packed with denim. Here, we round up the best looks from the week in the Italian capital.   1. Neil Barrett With raw denim at the core of the collection, Barrett drew heavily from the 1950s-era rockabilly in particular, offering up a range of premium Japanese denims in retro fits alongside ...
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Pitti Uomo 88 – Top 10 Denim Street Style Looks

WGSN highlights the most directional indigo and denim looks from the influential menswear institution that is Pitti Uomo. Earlier this month Pitti Uomo hosted its 88 edition of its world renowned menswear trade show. The show has become just as well known for its streetstyle as it is for the actual fair and this summer proved no different with gents attending in their usual ...
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Benzak Denim Developers – 3rd Production Run

Now 2 years on since its inception, Amsterdam-based denim label Benzak Denim Developers looks forward their 3 production run of handcrafted jeans. We're all about supporting new talent through the WGSN denim blog. From graduate designers to new upcoming labels and start-ups its always great to shed some light on these young designers. Lennaert Nijgh of BDD is one of these ...
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Selvedge Run – Berlin’s Heritage Trade Show

The Spring/Summer 2016 trade show season in Berlin sees the introduction of the new heritage and workwear brand fair, Selvedge Run. The past two seasons in Berlin have seen a shake-up of the trade show landscape with the abolition of Bread & Butter in its usual format causing uncertainty and confusion in the city. Autumn/Winter 15 saw many of ...
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Supreme x Thrasher Spring/Summer 2015

Supreme continues its slew of dope collaborations for S/S 15, this time round tapping OG skate label Thrasher. S/S 15 has been a big season for Supreme, with fans getting hit up with some of the best and most sought after collections that has seen bigger queues than ever. The hype continues this week with the latest capsule collection with Thrasher, the ...
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Graduate Fashion Week 2015: Denim Design Talent

With the dust now settled over the graduate catwalk shows we uncover the most promising denim design talent from classes of 2015. Each summer we’re super excited to see the new wave of young students who present their final collections as part of the graduate shows. While we may only get to see a select few designers explore denim each year, it's always great ...
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Denim Premiere Vision Autumn/Winter 2016/17

The 16th edition of Denim Première Vision, and the third in Barcelona, saw the usual busy show floors as attendees arrived from all over Europe, the US and Asia to what is known as the denim industries essential fabric fair. The WGSN denim team were on the floor scouting the latest denim trends, industry news and street style from the show. ...
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Clutch Collection Show – The Ultimate Japanese Trade Show Everyone’s Been Waiting For

Last month saw the first edition of Clutch Collection, a new Japanese heritage, denim and lifestyle trade show in Yokohama, Japan. By now I'm sure our readers are familiar with Clutch Magazine, one of Japan's leading men's vintage style publications. The magazine features only the best of the best in craftsmanship globally and has become an essential monthly read for Japanese and ...
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Kapital Autumn/Winter 2015 Runway Show Film

Last month we previewed some of the looks from Kapital's debut runway show that they hosted in Hiroshima, Japan. The brand reveals further behind the concept with a short behind-the-scenes film that comes ahead of a full documentary in July 1st 2015. Enjoy! KAPITAL RUNWAY SHOW HIROSHIMA from KAPITAL on Vimeo.
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Wåven Opens Pop-Up Store in London

Last week new London-based denim brand Wåven opened their doors to their first pop-up store in London's Soho district. While Wåven is one of the new kids on the block in the London denim scene, its certainly gained a name for itself in the short time since it launched just a year ago. Arriving in an already over saturated denim market ...
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Google Partners With Levi’s to Invisibly Integrate Computers Into Clothing

Last week at Google's annual conference, the technology giant announced its partnership with Levi's to develop smart textiles under the Project Jacquard system. As seen in the sports and active category the gap between fashion and technology is increasingly shrinking with a growing number of brands looking to performance and high technology fabrics to integrate hidden function into apparel. Levi's has ...
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Desert & Denim Video Recap

Back in February Juniper Ridge hosted their first trade show Desert & Denim in California's high desert. Not your typical trade fair, this gathering was more about brands, customers and consumers coming together to share a more personal experience in a relaxed environment. Held at the Mojave Sands Motel in the small desert town of Joshua Tree, the debut show ...
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Thoughts You Have While Trying On Jeans

“This size should fit. Why doesn’t it fit?” "Do I really need new jeans?" "What's the fashionable level of tightness these days; are these too tight?"  Does this sound familiar? Buzzfeed have made a funny short to highlight the troubles, traumas and general thoughts you have while trying on jeans in the fitting room.
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Opening Ceremony’s Humberto and Model Kendall Jenner Talk #MYCALVINS

For Spring/Summer 2015, Calvin Klein launched the #mycalvins denim series exclusively at Opening Ceremony, with 19-year-old model and internet sensation Kendall Jenner as its Face. To celebrate the launch, founder Humberto Leon and Kendall talk California upbringings, dressing for airports and mom jeans. "You want to know what comes between me and my Calvins?” a 15-year-old Brooke Shields asked America, after whistling ...
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