Author Archives: Samuel Trotman


ELEVENPARIS Announces Denim Line in Collaboration with April 77

French fashion label Elevenparis taps Brice Partouche, founder of denim brand April 77 to help co-create their debut denim collection. We're big fans of April 77 so we were excited to hear the news that founder Brice Partouche was involved in the development local Parisian fashion label Elevenparis on their upcoming denim line. Dan Cohen, one of Elenparis' two founders said ...
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Supreme x UNDERCOVER Spring/Summer 2015 Collection -

Having set the bar high with their collaboration projects over the past few years, Supreme continues its ascent, teaming up with none other than Jun Takahashi's UNDERCOVER. After news dropped via Japan's SENSE magazine earlier this month, Supreme officially announce the full preview of their upcoming collaboration with the renowned premium streetwear label. The collaboration comes after a run of high ...
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Studio Visit: Avery Dennison

While we were out in LA last month, we stopped by leading branding and packaging manufacturer Avery Dennison to see the latest developments in denim branding. From Levi's famous two horse patch to Evisu's seagull and Denham's fabric sheers, company branding is one of the most important elements that goes into a pair of jeans. One of the companies that has ...
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Hudson Forever Forward – Spring/Summer 2015 -

For S/S 15, Hudson Jeans flip the script of their usual campaign superstar models, instead replacing them with a real audience that promotes positive self-image around the globe. Since launching in 2002, LA-based premium denim brand Hudson Jeans has managed to distinguish itself in the cities saturated marketplace. Leaning more towards lifestyle rather than 'on-trend' seasonal products, the brand has become ...
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Exclusive Interview with Olivier Grasset of Dr. Collectors

With the launch of the new Denim Dudes book having flying success, Author Amy Leverton (Head of Denim at WGSN) shares some of her favorite outtakes from the stunning shoot with Dr. Collectors, Olivier Grasset. With over 40 years of collecting under his belt, vintage fanatic Olivier Grasset has become one of the most revered names in the business. Fascinated by American vintage denim, ...
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Homme Boy – Blew -

LA-Based label Homme Boy introduces its first capsule collection inspired by Nirvana's debut album. Last year L.A. based fashion brand HOMME BOY burst onto the scene with its debut collection "Nevermind" inspired by rock's grimiest and grungiest rebels, Nirvana. For 2015, designer and founder Kyle J Pak continues to explore the Nirvana theme with a special capsule collection that acts as sequel to ...
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Closed launches #denimlovers campaign for S/S 15 -

For S/S 15 Closed denim is looking back into their famed archives of their 1985 heyday reviving some of the most iconic styles for today. To celebrate the launch the French brand is taking the new collection to the street with the new #denimlovers campaign. Since the 1980s, Closed has been a favorite among actors, musicians and plain old denim heads ...
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Introducing: everyday.day.counts

Late last year, Espirit unveiled its every.day.counts brand to Amsterdam.  If you were test a new denim programme in any European city right now it would have to be Amsterdam, the denim capital of Europe. So it came as no surprise when Espirit decided to kick start their new brand every.day.counts there last October with a small test store in the ...
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Endrime Fall/Winter 2015 Lookbook

British denim brand Endrime taps Nick Clements to shoot the Autumn/Winter 2015 lookbook A Kind of Blue. As one of the most knowledgable and geeky denim heads in the industry we're always excited to see what Mohsin Sajid of Endrime has up his sleeve each season. An expert in denim design and the fabric itself, Mohsin has made a name for ...
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Slam Jam x Carhartt WIP “Boom Town Slickers”

To celebrate its 25th anniversary, Slam Jam team up with Carhartt WIP for a collection of reworked classics. To celebrate its jubilee, Italian fashion and lifestyle store Slam Jam have joined forces with longtime partner Carhartt WIP to develop a special project called "Boom Town Slickers". Under the creative direction of Carhartt's designer Andrew Bunney, the two companies have developed a ...
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Rare Denim Book Exhibit at Kingpins NY

Back in January of this year, NYC kicked off textile week with the intimate yet renowned denim Kingpins show, with over 60 global exhibitors in attendance. Artistic Fabric Mills treated their visitors to a collection of very rare denim books from Loomchatter group Henry Wong’s library, which caused some real excitement in the denim community. A truly great denim book comes ...
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Denim Dudes Book Launch London

Last Friday 27th February saw the official London launch party of Denim Dudes, the recent book release by Amy Leverton that features over 80 industry names from the world of denim. Shortly after the initial release at Rin Tanaka's Inspiration LA, Amy Leverton continues her global book launches for the highly celebrated Denim Dudes book. As the hometown of the author, ...
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Calik Denim Campaign Photographed by Eric Kvatek

Leading Turkish denim mill Calik team up with accomplished photographer Eric Kvatek to shoot their fabric collection.  While many of our denim savvy readers will be familiar with the various American and Japanese mill names popping up on their favourite raw wears, Calik might not be such a recognisable title. Based out of Malatya in Turky, this intergrated yarn and weaving ...
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Desert and Denim – Not Your Typical Trade Show

Earlier this month Juniper Ridge hosted Desert and Denim, a makers trade show in California's hi-desert. At the tail end of Rin Tinaka Inspiration trade show in LA, Feb 12-13, California health and beauty label Juniper Ridge threw a two day tradeshow/conference showcasing some of the best brands and makers in the world. However, this wasn't you're average trade show you've come ...
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Introducing: Brave Star Selvage

Brave Star Selvage is reinventing the way you buy premium denim and how much you pay. Last week while we were out in the LA denim office, we had the pleasure of meeting one of the cities denim veterans, Mik Serfontaine of Brave Star Selvage. A South African native but now a fully fledged California resident, Mik has a long history ...
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