Author Archives: Samuel Trotman

Story mfg. Spring/Summer 2015 Lookbook -

British small batch denim brand Story mfg. step into S/S 15 with its first ever lookbook, Island Journey. Story mfg. has made quite an impact in the denim industry over the past year since its launch at the beginning of 2014. Their focus on slow manufacturing and season-less product drops as well as their stunning array of hand-loomed denim goods have ...
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The Plastic Age: A Documentary feat. Pharrell Williams (Full Film)

Earlier this month we previewed the forthcoming film, The Plastic Age from i-D magazine regarding the growing problem of plastic in our oceans. The film directed by Jake Sumner tells an honest story of the issue and how companies like Parley along with G-star's Raw for the Oceans collaboration with Pharrell Williams Bionic Yarn is helping to combat the issue. ...
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Amsterdam Denim Day 2015

Last week Amsterdam celebrated everything blue with its second edition of Denim Days. WGSN's denim team was there for it all to soak up all the news and events. Sunday saw Amsterdam Denim Days close its doors to yet another hugely successful 6 days of indigo inspiration for the now must-see annual show. The Dutch capital became the centre ...
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Supreme x The North Face Spring/Summer 2015 -

This Thursday Supreme New York will be continuing their longstanding relationship with The North Face with a capsule collection for S/S 15. Since its inception back in S/S 07, the Supreme collaboration with The North Face has become one of the brands most sought after seasonal capsules. Each season the line is certified sell-out, drawing dedicated fans to camp overnight to get their ...
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i-D Presents: The Plastic Age

Last night the denim team was lucky enough to attend the premiere screening of the truly inspiring and awakening documentary, The Plastic Age. In centuries past we have seen the Stone Age, the Iron Age and the Bronze Age, but today people are referring our era as a far less romantic time – The Plastic Age. According to studies the world ...
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69 Worldwide Proves Big Is Back

Self-proclaimed "No-gender, No-demographic" denim label 69 worldwide is taking androgynous clothing to a new level this season. We've been long time followers of Los Angeles-based label 69 since the brand launched a few years back with their collection of ultra-baggy unisex denim goods. Self-declared a "No-gender, no-demographic" community, the label is straightforward and unapologetic with its collection that goes against any convention or ...
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Jeans & Sheux Takeover

Hi everyone, Michael Gurxa here from the Jeans & Sheux blog. The reason I'm here today is because WGSN asked me to carry out some preservation work for them. I was tasked with documenting half a dozen J&S styles from the last couple of years. Why me though? Well, they wanted somebody trusted and well respected in the denim industry, somebody who’s ...
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ELEVENPARIS Announces Denim Line in Collaboration with April 77

French fashion label Elevenparis taps Brice Partouche, founder of denim brand April 77 to help co-create their debut denim collection. We're big fans of April 77 so we were excited to hear the news that founder Brice Partouche was involved in the development local Parisian fashion label Elevenparis on their upcoming denim line. Dan Cohen, one of Elenparis' two founders said ...
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Supreme x UNDERCOVER Spring/Summer 2015 Collection -

Having set the bar high with their collaboration projects over the past few years, Supreme continues its ascent, teaming up with none other than Jun Takahashi's UNDERCOVER. After news dropped via Japan's SENSE magazine earlier this month, Supreme officially announce the full preview of their upcoming collaboration with the renowned premium streetwear label. The collaboration comes after a run of high ...
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Studio Visit: Avery Dennison

While we were out in LA last month, we stopped by leading branding and packaging manufacturer Avery Dennison to see the latest developments in denim branding. From Levi's famous two horse patch to Evisu's seagull and Denham's fabric sheers, company branding is one of the most important elements that goes into a pair of jeans. One of the companies that has ...
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Hudson Forever Forward – Spring/Summer 2015 -

For S/S 15, Hudson Jeans flip the script of their usual campaign superstar models, instead replacing them with a real audience that promotes positive self-image around the globe. Since launching in 2002, LA-based premium denim brand Hudson Jeans has managed to distinguish itself in the cities saturated marketplace. Leaning more towards lifestyle rather than 'on-trend' seasonal products, the brand has become ...
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Exclusive Interview with Olivier Grasset of Dr. Collectors

With the launch of the new Denim Dudes book having flying success, Author Amy Leverton (Head of Denim at WGSN) shares some of her favorite outtakes from the stunning shoot with Dr. Collectors, Olivier Grasset. With over 40 years of collecting under his belt, vintage fanatic Olivier Grasset has become one of the most revered names in the business. Fascinated by American vintage denim, ...
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Homme Boy – Blew -

LA-Based label Homme Boy introduces its first capsule collection inspired by Nirvana's debut album. Last year L.A. based fashion brand HOMME BOY burst onto the scene with its debut collection "Nevermind" inspired by rock's grimiest and grungiest rebels, Nirvana. For 2015, designer and founder Kyle J Pak continues to explore the Nirvana theme with a special capsule collection that acts as sequel to ...
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Closed launches #denimlovers campaign for S/S 15 -

For S/S 15 Closed denim is looking back into their famed archives of their 1985 heyday reviving some of the most iconic styles for today. To celebrate the launch the French brand is taking the new collection to the street with the new #denimlovers campaign. Since the 1980s, Closed has been a favorite among actors, musicians and plain old denim heads ...
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Late last year, Espirit unveiled its brand to Amsterdam.  If you were test a new denim programme in any European city right now it would have to be Amsterdam, the denim capital of Europe. So it came as no surprise when Espirit decided to kick start their new brand there last October with a small test store in the ...
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