Author Archives: Samuel Trotman


Levi’s Launch Tailor Shop Store Service

Levi's expands its in store experience with the launch of its customisation service - Levi's Tailor Shop. One of the best things we love about denim is its versatility. Whether raw and clean or beaten to bits and patched up, each pair of jeans is open to its own personality. Levi's are tapping into this with the opening of their new ...
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Introducing: Kurt’s Amsterdam

With sustainability and true craftsmanship at the core of the brand, small batch label Kurt's Amsterdam believes that we should follow our heart again when making clothing. While we were over in Amsterdam for the 2015 Denim Days edition we came across local dutch brand, Kurt's Amsterdam at the Blueprint show. Showcased in The Denim Market amongst some of the Netherlands other ...
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Raleigh Denim Shows Off Its Traditional Craftsmanship

North Carolina denim manufacturer Raleigh Denim has released a short video to showcase the traditional craftsmanship that gets poured in each pair of its jeans. As Jason Denham most famously said on denim design " The truth is in the details". But unless you're an avid denim head than picking out and noticing these marks of craftsmanship in a quality pair ...
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Lot, Stock & Barrel – Lookbook 2015

LA premium vintage store Lot, Stock and Barrel showcase their latest 2015 collection with a new lookbook entitled, Nature and Glory. Ben and Florence of Lot, Stock and Barrel are vintage veterans in LA and are widely known for their impressive and eclectic array of archive pieces. The creative duo have been setting themselves apart in the vintage scene with their ...
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Introducing: Hawksmill Denim Co.

Hawksmill Denim Co. – not just another jeans brand. As many of our regular denim readers are aware, there's no shortage of premium denim brands today. With raw denim becoming a staple in many of todays males' (and females') wardrobes, there have been a ton of new and unfamiliar brands popping up in the market – which has been more than ...
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Kapital Autumn/Winter 2015 Runway Highlights

Last month Japanese denim legends Kapital hosted their first ever runway show for the A/W 15 collection. Here, we take a look at what went down. Many Kapital fans would've seen images popping up on Instagram from Kapital's runway show. From what looked like to be an invite only event for close friends and kojima family, the intimate show, held in ...
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Unleash Your Nature by Calik Denim

Earlier last month we premiered the new campaign from Calik shot by photographer Eric Kvatek. To expand the campaign the Turkish mill have now released a short movie entitled, Unleash Your Nature to coincide with the imagery. Read our full interview with Eric and Calik here. Unleash Your Nature by CALIK DENIM from Eric Kvatek on Vimeo.
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Bethnals Opens First Store in East London

After just one year since its initial launch British-based denim brand Bethnals opens its debut store in East London's Spitafields. Last year we reported on the launch of a new unisex denim brand Bethnals by designer and self confessed denim addict Melissa Clement. Initially kickstarted via crowd funding, Bethnals is now smooth sailing into its second season for S/S 15 and ...
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Story mfg. Spring/Summer 2015 Lookbook -

British small batch denim brand Story mfg. step into S/S 15 with its first ever lookbook, Island Journey. Story mfg. has made quite an impact in the denim industry over the past year since its launch at the beginning of 2014. Their focus on slow manufacturing and season-less product drops as well as their stunning array of hand-loomed denim goods have ...
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The Plastic Age: A Documentary feat. Pharrell Williams (Full Film)

Earlier this month we previewed the forthcoming film, The Plastic Age from i-D magazine regarding the growing problem of plastic in our oceans. The film directed by Jake Sumner tells an honest story of the issue and how companies like Parley along with G-star's Raw for the Oceans collaboration with Pharrell Williams Bionic Yarn is helping to combat the issue. ...
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Amsterdam Denim Day 2015

Last week Amsterdam celebrated everything blue with its second edition of Denim Days. WGSN's denim team was there for it all to soak up all the news and events. Sunday saw Amsterdam Denim Days close its doors to yet another hugely successful 6 days of indigo inspiration for the now must-see annual show. The Dutch capital became the centre ...
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Supreme x The North Face Spring/Summer 2015 -

This Thursday Supreme New York will be continuing their longstanding relationship with The North Face with a capsule collection for S/S 15. Since its inception back in S/S 07, the Supreme collaboration with The North Face has become one of the brands most sought after seasonal capsules. Each season the line is certified sell-out, drawing dedicated fans to camp overnight to get their ...
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i-D Presents: The Plastic Age

Last night the denim team was lucky enough to attend the premiere screening of the truly inspiring and awakening documentary, The Plastic Age. In centuries past we have seen the Stone Age, the Iron Age and the Bronze Age, but today people are referring our era as a far less romantic time – The Plastic Age. According to studies the world ...
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69 Worldwide Proves Big Is Back

Self-proclaimed "No-gender, No-demographic" denim label 69 worldwide is taking androgynous clothing to a new level this season. We've been long time followers of Los Angeles-based label 69 since the brand launched a few years back with their collection of ultra-baggy unisex denim goods. Self-declared a "No-gender, no-demographic" community, the label is straightforward and unapologetic with its collection that goes against any convention or ...
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Jeans & Sheux Takeover

Hi everyone, Michael Gurxa here from the Jeans & Sheux blog. The reason I'm here today is because WGSN asked me to carry out some preservation work for them. I was tasked with documenting half a dozen J&S styles from the last couple of years. Why me though? Well, they wanted somebody trusted and well respected in the denim industry, somebody who’s ...
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