Author Archives: Samuel Trotman


Levi’s Laundrette Advert (1985)

In 1985, Levi's changed denim advertising history forever with its high brow ad, "Laundrette". Here WGSN takes a look at the story behind the notorious commercial.  1985 was a big year. Boris Becker won Wimbledon aged 17. Live Aid changed pretty much everything, and Marvin Gaye’s “I heard it through the grapevine” provided the soundtrack to one of the most notorious ...
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TRNK Presents: At Home With Frank Muytjens

Burgeoning design authority TRNK takes a look inside the upstate New York home of J. Crew's Frank Muytjens. In line with the brands they masterfully curate, denim designers are known for kitting out their houses as perfectly as their collections. Thanks to a number of glossy mags we've had the chance to peek inside the walls of Scott Morrison's Catskills retreat and dug through ...
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Diesel presents its Pre-Fall 2015 collection

Centered on three subcultural themes, Diesel presents its Pre-Fall 2015 collection with a strong helping of leather, denim and bleach-splashed garments. Marking the second seasonal showing from artistic director Nicola Formichetti, the Italian-Japanese designer once again captures the youthful spirit of Diesel in this winter collection. Entitled Wolfpack, the Men’s Pre-Fall 2015 collection draws inspiration from the style and fabrics worn by bikers of the ...
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New Denim Design Talent: Renée Bedell

Kingston University menswear graduate Renée Bedell celebrates the ancient craft of indigo and tailoring in her Autumn 2014 collection "On Indigo". Having your graduate collection picked up by an international retail boutique is a rare opportunity only a select few students will get to experience each year. Renée Bedell, a recent menswear fashion graduate from Kingston University was one of those lucky ones, when ...
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ISKO SCRATCH’N JEAN™

Leading Turkish denim mill ISKO reinvents the denim destruction trend with their innovative new fabric SCRATCH’N JEAN™. When it comes to world class denim, Turkish mill ISKO is one of the leading mills churning out the cream of the industries premium denim around the clock. As the world's largest producer of denim fabric, with 200 million meters of fabric a year, ISKO supplies ...
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Kapital Rip Smash Series

Kapital celebrates the storied craft of patch and repair with a collection of reverse blanket lined jackets and pants. Any Kapital fans who keep a close eye on the Japanese brands social media would've seen founder and designer Kiro Hirata wearing a very special and unique inside out Lee blanket-lined Storm Rider jacket as of late. What looked to be a one-off customised ...
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Introducing: Maple Motorcycle Jeans

Kickstarter label Maple Jeans is helping to reignite the British made clothing industry with high-end selvedge jeans, delivered to you at half the price of retail. Kickstarter campaigns have become a revolutionary movement in the denim arena helping to launch small start-ups through the crowd-funding model. While the topic is heavily debated in the denim community, the platform has given birth to some truly ...
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Levi’s Field of Jeans

As official partners of San Francisco 49ers, Levi's continue their collaboration with the American football team with their latest project Field of Jeans. In 2013, San Francisco 49ers announced the teams new home in Santa Clara, California would be named Levi's Stadium following a $220.3 million naming-rights deal negotiated with fellow San Fran pillar Levi's Strauss, the Niners and the city ...
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New Denim Design Talent: Bandulu

Taking the idea of upcycling to a new level, American "bootleg" brand Bandulu are rejuvenating vintage pieces through vibrant hand embroideries and clever detailing. At first glance, Bandulu's denims appear to be just another paint splattered pair of jeans. But look a little closer and you will see the intricate design and clever craftsmanship that goes into creating this optical illusions. Under the direction ...
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A.P.C. Founder Jean Touitou Talks to GQ on Normcore, The Secret To His Success and Why He Doesn’t Give a F*ck About Other Denim Brands

The often outspoken founder of A.P.C. Jean Touitou recently spoke with GQ magazine spanning several compelling topics ranging from A.P.C.'s success, why they introduced stretch denim, what he thinks about being called normcore, and just how often the man who started it all washes his own New Standards. The whole interview can be seen here while select questions are seen below.   How has the denim industry changed ...
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Denham Launches First Dedicated Denim Bar for Women

Denham the Jeanmaker expands its retail presence in the their hometown hub of the 9-streets neighbourhood in Amsterdam with the opening of their first women's denim bar. Denham the Jeanmaker has come a long way since 2008, when it first opened its doors on Prinsengracht 493 – 495 in Amsterdam. Over the past 6 years founder Jason Denham has steadily expanding the brand ...
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Faustine Steinmetz Spring/Summer 2015 -

During London Fashion Week back in September, Parisian designer Faustine Steinmetz presented her first collection during the Spring/Summer 2015 shows. Here WGSN takes a closer look with the release of the brands new lookbook. We've been long time fans of Faustine Steinmetz since we first picked up her debut F/W 13 collection of hand-dyed, hand-spun and handwoven denim pieces. Since then, ...
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Amsterdam celebrates the first annual Global Denim Awards

Last week during Kingpins Amsterdam, the Dutch capital hosted the first Global Denim Awards to celebrate the diverse talent in the design and manufacturing arena. Kingpins second show in Amsterdam since its inception, along with Denim Days, back in May, brought much excitement to the denim community in what the city has now been dubbed, Europe's denim capital. The absence of ...
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Denim Art Project: Candiani x Der Ver Azul

During the Kingpins show in Amsterdam this week, the WGSN denim team was introduced to artist Juan Manuel Gomez who creating stunning artworks that combine denim laundries with his technical processes. One of the most alluring qualities of denim is its demographic appeal. The versatility of the fabric and its adaptability to different life styles has seen it appear not only through the language ...
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Levi’s Vintage Clothing Autumn/Winter 2014 Lookbook -

For Autumn/Winter 2014, Levi’s Vintage Clothing continues to capture the spirit and heritage of its treasured archive by revisiting the bygone eras of the 1930s and 1970s in two stunning stories. Not many workwear brands quite have the storied and lengthy heritage than that of Levi's. Their treasured history provides a trove of inspiration for Levi's Vintage Clothing's seasonal collections of iconic reissues and ...
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