MoCA’s online directory for the exhibition Ends of the Earth: Land Art to 1974 enables users to virtually tour the artworks in their original contexts via Google Maps technology.
Open until early September, MoCA’s Geffen Contemporary in Los Angeles is hosting Ends of the Earth: Land Art to 1974 – a large-scale exhibition, which highlights the Land Art movement of the late 1960’s and 70’s.
To accompany the exhibit, MoCA has created an interactive, online directory, enabling at-home viewers and museum visitors to virtually tour the artworks in their original contexts. Designed by Ways & Means and OKFocus, users simply click on the artist links, which navigate through to a real-time aerial photograph or Google Street View display of the artwork location, or originally proposed location. Information on the piece, archived videos and original photographs sit alongside this map. Works in the exhibition include a California map project by John Baldessari (recently the subject of a mini biopic, narrated by musician Tom Waits) and a film about scale by designers Charles and Ray Eames.
“We have launched an interactive feature that maps key artworks included in the exhibition, pinpointing their original locations to demonstrate the global nature of Land art and its relationship to real places and times,” explain MoCA.
More recently we featured the Google Art Project and Serpentine Gallery collaboration, which uses a similar Street View approach to viewing art. See our recent report New Art Venues for more examples of art galleries moving into digital realms. – Samantha Fox
Scroll down for more images courtesy of It’s Nice That.