Amulette: Bodies, Rest & Motion

Amulette’s S/S 2013 collection comes to life in an inspiring ad campaign.

We finally caught up with Johanna Isaac of Amulette at Miami’s SwimShow, where she unveiled her first swimwear collection. We’ve been huge fans of Amulette’s intimates line for awhile now, and we are thrilled to report that the swimwear collection has all the hallmarks that make the lingerie so alluring: exuberant prints and colors, modern silhouettes and timeless elegance.

Isaac always brings her exquisite clothes to life with artfully shot videos and ad campaigns, and with the S/S 2013 collections, she has topped herself yet again. This is one of the most inspiring ad campaigns we’ve ever seen come out of intimates/swim. Instead of dreamy sun-drenched shots and playful frolicking, we get tendons, skin, sweat. Muscular dancers pushing the limits of the human body. It recalls the enthralling imagery from the Pina Bausch 3-D performance film, Pina.  And the clothes? Oh-so pretty.

A few more images from the intimates and swimwear campaigns below.


Amulette: Bodies, Rest & Motion

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