As the Active Team continues the tradeshow hustle, we take a moment to reflect on just how epic SIA was this year. As the official “trend” partners of the SIA Snow Show, we had a unique opportunity to check out the newest and most directional product on the floor. We are complete nerds and absolutely LOVE the Snowsports industry, so you can only imagine the amount of fanning-out that goes down as we “ooh” and “ahhhh” our way around the show. Not only did we get the chance to catch up with friends and colleagues from around the world, we also presented our FW 13 Active Megatrends to packed room (twice!), AND helped organize the trend direction for the annual Snow Fashion & Trends Show. All and all it was a total success.