SIA Snow Show 2012

As the Active Team continues the tradeshow hustle, we take a moment to reflect on just how epic SIA was this year. As the official “trend” partners of  the SIA Snow Show, we had a unique opportunity to check out the newest and most directional product on the floor. We are complete nerds and absolutely LOVE the Snowsports industry, so you can only imagine the amount of fanning-out that goes down as we “ooh” and “ahhhh” our way around the show. Not only did we get the chance to catch up with friends and colleagues from around the world, we also presented our FW 13 Active Megatrends to packed room (twice!), AND helped organize the trend direction for the annual Snow Fashion & Trends Show. All and all it was a total success. 

Here is a sneak peek of a few top picks from the show, stay tuned for a full report in the Active Section when we get back from ISPO and X-Games! – Jeanine Pesce

Forum – The Destroyer series

Pendelton Series for Bonfire

Holden – Goodwyn Cape 

VonZipper John Jackson signature series – Fenom & Fishbowl

NIKE – Vapen Boot – Womens


Burton – The Cheetah (Terje’s pick)

Special Blend – Spark Jacket “Chase the Dragon” Print

Spyder x Audi R8

Spyder Hydro Jacket – Womens

Smith I/O Recon Goggles

Capita Snowboards ‘Totally F’kn Awesome’

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