Murray Makes Waves

Acclaimed surfing photographer, Jason Murray, should be pretty stoked right now. Why? One of his sublime surfing photos and feature story about the Todos Santos Big Wave Contest ended up on the home cover page for ESPN.com this week. Yep, that’s right, the COVER STORY. We’re exceedingly happy for Murray – and for the surfing community – for such exposure ...
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Denim Follow-Up

Last week we posted a trend alert about photo-realistic printed denim. This technique has been spotted across multiple categories including action sports and ready-to-wear. Just as the board went live on the site, we received a press release from Analog: "For the last 3 years Analog has offered a variety of photo-real sublimation options in both their outerwear and board ...
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Olympics Must-Have Memento

This week, as the Vancouver Olympics wound down, the Hudson’s Bay Co.’s team Canada mittens remained the game’s must have memento. The red wool mittens, first seen during the Olympic torch relay in November, have since shown up on athletes and fans alike, including Canadian snowboarder Sarah Conrad and hockey hero Sidney Crosby. The simple red and white mittens, ...
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Machotaildrop

In case you have been living in a closet, here is a trailer for our new favorite movie.... Machotaildrop. This film is a visual masterpiece showcasing a mash-up of influences including Willy Wonka and the Chocolate Factory and The Adventures of Baron Munchausen. Machotaildrop was co-written and co-directed by first-time filmmakers Corey Adams and Alex Craig. It was shot in Vancouver, ...
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Rodarte is Rad.

Since we are the "non-fashion" types in the office, we rarely get excited over apparel that doesn't perform with or for the body.... well, that all changed today when we received an email from Opening Ceremony reminding us that the Mulleavy sisters released another sweatshirt made exclusively for Opening Ceremony. Now, you may ask yourselves what makes this basic item ...
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World Cup Prep

With Just a little over 100 days until World Cup 2010 the collaborations have already begun to come fast and furious. Recent days have Nike and Lakai unleashing full World Cup lines, while Reebok puts a WC2010 twist on its aptly named Classic. Finally what would the biggest party in the world be without a little music, never fear AKON ...
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Lacoste: The Element of Style

Assouline books has announced their publication of LACOSTE: The Element of Style, a book celebrating French tennis legend René Lacoste’s enduring brand and its contributions to fashion, lifestyle, and sport. LACOSTE promises to be both a comprehensive historical catalogue and philosophy of aesthetics, explaining the materials, legacy, style, and je ne sais quoi of the brand’s classic pieces, including the first-its-kind ...
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Torah Shines Bright

Congrats Torah!!!! It comes as no surprise to see Miss Torah Bright – Olympic Snowboard Team member from Australia – take home the Gold medal late last week due to her highly streamlined moves within the 22-foot Superpipe at Cypress -- Just a “little trick” called a switch backside 720-- It’s quite exciting to watch this powerful woman push snowboarding to ...
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2010 Olympics Opening Ceremony

Blasts of contrasting colors, sharp prints and patriotism took center stage at last Friday's Winter Olympic opening ceremonies. Delegations from Estonia, Finland, Poland, Czech Republic, and Azerbaijan marched in valiant bold printed pants and Jackets. While the USA, Great Britain and Austria paid homage to heritage and vintage Olympic wear, Russia proudly walked in appliquéd varsity jackets. Bright reds, ...
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Stars, Stripes + Bikini’s

The gods are smiling on young men all over the world as the famed 2010 Sports Illustrated Swimsuit issue hit the stands on Feb. 9th. In addition to the line-up of outrageous beauties, SI featured three Winter Olympic Team members and one Olympic hopeful, not too shabby. Inside you’ll find gold medalist skier Lindsey Vonn, silver medalist snowboarder Hannah ...
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Gold for Gold

Congrats to Shaun White! He did it again! Two consecutive Olympic Gold Medals! Last night at Cypress Mountain in Canada, White defied gravity in the Superpipe and took home the coveted Gold Medal for Team USA. Not only did White win with a seamless run, yet showcased the awe-stopping backside 1260 double Mctwist during his “Victory Lap” after already securing the ...
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Football Couture

Even obsessed football fans are worried about looking good... Angy Morton --know for her luxe-sport collection-- has created range of couture gowns made from Premier League football shirts. She deconstructed actual jersey's from 16 UK football teams and turned them into catwalk worthy gowns. Angy will be showing the collection, Stolen Dreams, at the close of London Fashion Week at ...
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Skull Candy x NBA All Star Game

The 2010 NBA All-Star Game took place on Sunday, February 14, 2010, at the Dallas Cowboys New Stadium in Arlington -- The Dallas Mavericks served as host for the event -- The coach for the Western Conference team was Denver Nuggets head coach George Karl and the coach for the Eastern Conference team was Orlando Magic head coach Stan Van ...
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Superbowl XLIV – 2010

It may come as a surprise to hear that we’re HUGE football fans @ Stylesight. Even though we were all out of town covering various tradeshows and events we made sure to catch last weeks game.... Super Bowl XLIV on Sunday, February 7th between the New Orleans Saints and the Indianapolis Colts. In its honor, we organized a small recap ...
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Y-3 AUTUMN/WINTER 2010-11

Y-3 once again broke the mold of traditional athletic sportswear world with innovative magnetism. Presented on Sunday, February 14th, as part of New York fashion week inspired by English elegance, bespoke tailoring, reconstructing classic shapes and utilizing modern materials on typical silhouettes as well as traditional military attire. Yamamoto’s vision of futuristic elements was most evident with the ...
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