What do you get when you bring together a long time leader in the Active industry, a group of elite female athletes (each one at the top of their game), and a celebrated photographer who has a knack for bringing out the beauty and strength of her subjects? You get a movement that aims to empower and motivate women. A movement that encourages women to take on their goals and aspirations with fierce determination and vigor. Nike Women started that movement last year, encouragingly titled Make Yourself, and The Make Yourself Team has a pretty impressive roster: USA track and field Olympian Allyson Felix, Chinese tennis player Li Na, Algerian-French dancer Sofia Boutella, British hurdler Perri Shakes-Drayton, Russian-born tennis star Maria Sharapova, USA goalkeeper Hope Solo and Australian surfer Laura Enever. To help inspire other woman, the team members share their life stories, fitness routines, and goals. This season, iconic photographer, Annie Leibovitz, has perfectly captured the powerful drive and raw energy, that these inspirational women embody for the Fall 2011 campaign.
These woman are fighting for themselves and Nike is fighting for the woman of the world to do the same. So join the movement, and gear up to Make Yourself. – Jeanine Pesce + Courtney Schultz