Sportswear with skincare benefits: Roxy and Biotherm Neck Warmer

Sportswear brand Roxy have teamed up with one of France’s leading skincare brands for an innovation in skin protection – a skincare-infused neck warmer. Designed with professional snowboarders and skiers in mind, the Enjoy & Care Neck Warmer is said to provide constant moisture and nourishment to skin, thanks to innovative new technology which battles against the damaging effects of freezing ...
Read more >


This girl can…and will!

Ladies! If you haven’t already watched Sport England #thisgirlcan video make sure you click below. Myself and the active team love this celebration of women doing their sport thing and feel it should be practically compulsory for all women and girls! I shows that no matter what your size, shape or ability sport is a fun, enjoyable and vital part of ...
Read more >


Wang teases H&M collaboration with badass video campaign

H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film dedicated to the activewear-inspired line. The two-minute spot opens on Wang himself setting the timer on what looks like a miniature fortress within a control centre. He places a flag on the top of the rotating stand before the camera spins to ...
Read more >

wang - anchor

Alexander Wang x H&M acrobatic catwalk debut

Last night in NY, Alexander Wang x H&M transformed the Armory at Hudson in Manhattan’s West Harlem for a theatrical runway show followed by an exclusive pop-up shop. With the focus on athletic performance-wear, the  track and field racetrack was turned into a parkour performance stage and runway. Acrobatic dancers zip-lined down from the ceiling, while acrobats  bounced from wall to wall ...
Read more >


Game changer from Nike x Undercover Gyakusou

NikeLab's latest Nike x Undercover Gyakusou collection is set to turn running apparel on it's head as designer and runner Jun Takahashi applies some revolutionary thinking to the modern runners uniform.   Among the key innovations as a one piece base layer, a composite jacket and  sweat mapping tops.   Full details for WGSN subscribers will follow on the site.
Read more >


Sneaky peak Alexander Wang x H&M

Just ahead of his SS15 collection at #NYFW, we finally got a sneak preview of the highly anticipated Alexander Wang and H&M collaboration. Featured in British GQ's 'Man of the Year' issue, the collection is modelled by Tyler Maher and photographed by Cameron McNee.  Drawing heavily on the sport of boxing for inspiration, the collection reinforces Wang's signature sporty aesthetic. Black ...
Read more >

Wang x H&M

Voga night with Lexie Sport

British women's fitness brand and friend of WGSN sport, Lexie recently held a special Voga night to celebrate the launch of its Lexie Blonde collection with retailer Active in Style. Voga, a energetic fusion of yoga and vogueing, is the latest fitness craze sweeping London. The dynamic class, hosted by queen of Voga Juliet Murrel, was the perfect place to showcase ...
Read more >

Screen Shot 2014-08-27 at 9.45.46 AM

Rita Ora x adidas Originals Black collection

The teasing is finally over as Rita Ora’s hugely awaited collaboration with adidas Originals is finally launched. The sleek ‘Black Collection’ features varsity style chenille patches, leather fabrics, yellow accents and glow in the dark detailing. The launch is accompanied by a short video entitled “#unstoppable”, in which Rita talks  about living in the moment and saying goodbye to barriers and ...
Read more >


HUH. x adidas Originals present Neighbourhood London

We were already excited about the arrival of an adidas Originals store in London when we spotted this. To mark the opening of London's first adidas Originals flagship store, HUH. x adidas Originals have teamed up to celebrate the people shaping London’s culture today. Neighbourhood London, a free limited edition cultural paper, features a series of exclusive interviews, features and unique ...
Read more >


Outdoor Retailer // Summer Market 2014

It's that time again, and tomorrow kicks off the Summer Market for Outdoor Retailer. A jam-packed week is ready for attendees including film debuts, launch parties, and fun-runs. We've highlighted a few of the events we are looking forward to the most as we kick off the show! Range Magazine // Launch Party After the successful launch of Scramble at the Winter ...
Read more >


Fashion With A Kick

It seems like the fashion meets fitness movement is just a normal part of life these days, and just when you thought it was fully here, it got a serious kick in the pants–Net-a-Sporter launched Wednesday. Having been rumored for quite sometime, the online retail giant Net-a-Porter launched its own separate branch of the site covering sport specifically. Focusing on a wide variety of ...
Read more >


Happy Fourth of July!

Here in the US, the country is gearing up for a three-day weekend of BBQs, beaches and overall outdoor fun. In honor of the holiday, we decided to round up some of our favorite outdoor goodies from around the web to get everyone in the spirit of summer fun outside, and encourage some epic outdoor adventures this weekend, no matter ...
Read more >

Screen Shot 2014-07-03 at 4.14.11 PM

World Cup // Brazil 2014

It's officially time, the 2014 World Cup has started! With the first game taking place in Sao Paulo at Arena de Sao Paulo, Brazil vs. Croatia kicks off the festivities. As the country of Brazil readies for the games, as well as watching their home team currently being favored to take it all home, we have rounded up some of ...
Read more >

Screen Shot 2014-06-12 at 5.20.51 PM

Brand Spotlight // Carhartt

Today we thought we would shine the spotlight on one of our all-time favorite brands – Carhartt. Celebrating its 125th anniversary this year, the brand is not only pulling out all the stops for inline product, but also releasing a special collection of fun items devoted to the milestone. We received our first peek at the goods in January at ...
Read more >


Summer is Coming!

As summer quickly approaches, we are getting stoked for the spontaneous weekend getaways and adventures. With tons of fresh outdoor gear introduced at the recent trade shows, a range of new products are beginning to be released. From modernized sleeping bags and tents to a variety of electronics that will enhance your travels, we decided to highlight a few of ...
Read more >

Screen Shot 2014-05-14 at 3.52.39 PM