Oakley In Residence, London : 5 reasons to visit this cycling pop up

This week WGSN attended the launch of Oakley’s latest ‘In residence’ pop up in London’s buzzing Exmouth Market. Kicking off in with a skate event in LA in May, the Oakley pop ups are a series of brand spaces and community hangouts each dedicated to a different sport and celebrating the cities culture around it. And with a three decade ...
Read more >


Zoom City SNKRS Station

Read more >

adidas Originals x Kanye West YEEZY SEASON 1 – Front row & back stage

Almost as hyped as the show itself, here's a look 'ringside' and back stage at last nights adidas Originals x Kanye West YEEZY SEASON 1 fashion show at the Skylight Clarkson Sq, New York City. Beyonce, Kim Kardashian with daughter North and Anna Wintour Alexander Wang and Rihanna Sean 'Diddy' Combs and Kanye West backstage Kim Kardashian and daughter North
Read more >

adidas Originals x Kanye West YEEZY SEASON 1 - Backstage

Super Bowl XLIX – our pick of the best ads

At a rumoured $4.5m for a 30-second spot, expectations were once again high for the ads aired during this year's Super Bowl, though overall there was little in the way of big standout pieces of creative work like that of say Ram Trucks' Farmer in 2013. Perhaps it was because a number of big brands reworked pieces from 2014, including ...
Read more >


Lexie Sport Pop Up Health Hub

Following the launch of our Workout Trends 2015, the Active team decided it was a good time to get out and practice what we preach. So massive thanks to Lexie Sport founder Lily Rice, who invited us along to her pop-up shop and ‘Health Hub’  in Old Street tube for a early morning workout on Friday. The Hub is a ...
Read more >


Sportswear with skincare benefits: Roxy and Biotherm Neck Warmer

Sportswear brand Roxy have teamed up with one of France’s leading skincare brands for an innovation in skin protection – a skincare-infused neck warmer. Designed with professional snowboarders and skiers in mind, the Enjoy & Care Neck Warmer is said to provide constant moisture and nourishment to skin, thanks to innovative new technology which battles against the damaging effects of freezing ...
Read more >


This girl can…and will!

Ladies! If you haven’t already watched Sport England #thisgirlcan video make sure you click below. Myself and the active team love this celebration of women doing their sport thing and feel it should be practically compulsory for all women and girls! I shows that no matter what your size, shape or ability sport is a fun, enjoyable and vital part of ...
Read more >


Wang teases H&M collaboration with badass video campaign

H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film dedicated to the activewear-inspired line. The two-minute spot opens on Wang himself setting the timer on what looks like a miniature fortress within a control centre. He places a flag on the top of the rotating stand before the camera spins to ...
Read more >

wang - anchor

Alexander Wang x H&M acrobatic catwalk debut

Last night in NY, Alexander Wang x H&M transformed the Armory at Hudson in Manhattan’s West Harlem for a theatrical runway show followed by an exclusive pop-up shop. http://youtu.be/bJ9kjTFR5x4 With the focus on athletic performance-wear, the  track and field racetrack was turned into a parkour performance stage and runway. Acrobatic dancers zip-lined down from the ceiling, while acrobats  bounced from wall to wall ...
Read more >


Game changer from Nike x Undercover Gyakusou

NikeLab's latest Nike x Undercover Gyakusou collection is set to turn running apparel on it's head as designer and runner Jun Takahashi applies some revolutionary thinking to the modern runners uniform.   Among the key innovations as a one piece base layer, a composite jacket and  sweat mapping tops.   Full details for WGSN subscribers will follow on the site.
Read more >


Sneaky peak Alexander Wang x H&M

Just ahead of his SS15 collection at #NYFW, we finally got a sneak preview of the highly anticipated Alexander Wang and H&M collaboration. Featured in British GQ's 'Man of the Year' issue, the collection is modelled by Tyler Maher and photographed by Cameron McNee.  Drawing heavily on the sport of boxing for inspiration, the collection reinforces Wang's signature sporty aesthetic. Black ...
Read more >

Wang x H&M

Voga night with Lexie Sport

British women's fitness brand and friend of WGSN sport, Lexie recently held a special Voga night to celebrate the launch of its Lexie Blonde collection with retailer Active in Style. Voga, a energetic fusion of yoga and vogueing, is the latest fitness craze sweeping London. The dynamic class, hosted by queen of Voga Juliet Murrel, was the perfect place to showcase ...
Read more >

Screen Shot 2014-08-27 at 9.45.46 AM

Rita Ora x adidas Originals Black collection

The teasing is finally over as Rita Ora’s hugely awaited collaboration with adidas Originals is finally launched. The sleek ‘Black Collection’ features varsity style chenille patches, leather fabrics, yellow accents and glow in the dark detailing. The launch is accompanied by a short video entitled “#unstoppable”, in which Rita talks  about living in the moment and saying goodbye to barriers and ...
Read more >


HUH. x adidas Originals present Neighbourhood London

We were already excited about the arrival of an adidas Originals store in London when we spotted this. To mark the opening of London's first adidas Originals flagship store, HUH. x adidas Originals have teamed up to celebrate the people shaping London’s culture today. Neighbourhood London, a free limited edition cultural paper, features a series of exclusive interviews, features and unique ...
Read more >


Outdoor Retailer // Summer Market 2014

It's that time again, and tomorrow kicks off the Summer Market for Outdoor Retailer. A jam-packed week is ready for attendees including film debuts, launch parties, and fun-runs. We've highlighted a few of the events we are looking forward to the most as we kick off the show! Range Magazine // Launch Party After the successful launch of Scramble at the Winter ...
Read more >