Artist Shelter Serra Makes a Better Bootleg

For everyone who ever wanted a Rolex but couldn’t quite afford one, artist Shelter Serra comes to the rescue with his fake Submariner cast in silicone. While Serra’s reproduction of Rolex’s iconic timepiece might not come in white gold or have, say, the ability to keep time, it too can withstand underwater depths of 100 meters, and packs the punch of a sly idea, retaining much of the original’s status symbolism while simultaneously poking holes in the concept of luxury class markers, making it perhaps the cooler of two options.


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