Active meets intimates in several boxing-themed editorials leading up to the Olympics.
Is it too early to start getting excited about the Olympics? We were extremely riveted by NPR affiliate WNYC’s in-depth coverage of the U.S. women’s boxing trials, and boxer Sue Jaye Johnson’s compelling photo essay piqued our interest in the sport even further. Perhaps no other event is getting more pre-Games hype, and rightfully so– the London Olympics marks the first time women will step into the boxing ring.
Now, hot on the heels of Jennifer Lopez’s knock-out V Magazine spread, several publications are following suit with their own boxing-themed editorials. From depicting female fighters in their workout and essential supportive gear to the glamorous (lingerie-clad) women behind the scenes, these high-octane photo spreads show how sexy tough girls can be.
Vogue Paris April 2012 | Edita Vilkeviciute by Lachlan Bailey
Flair Italy March 2012 | Alyona Subbotina by Jean-Francois Campos
And here are recent campaign images from Armani Exchange EA7 and Calvin Klein Performance that perfectly balance “active ingredients” with “intimate details” just in time for the Olympics –
For more chic + sporty gear, check out Stylesight’s exciting new report Fashion Activated.