7 For All Mankind and James Franco: “A Beautiful Odyssey”

This month, California-based premium denim brand, 7 For All Mankind unveiled their S/S 13 campaign with award-winning actor, James Franco.

This month, Californian premium denim brand, 7 For All Mankind unveiled their latest multimedia campaign concept with award winning actor, James Franco.

As one of the world’s premiere leaders of denim and lifestyle products, 7 For All Mankind is constantly challenging the landscape of denim. Each season, the L.A.-based brand seeks to expand beyond their denim foundations through innovative collaborations that push the envelope of design and creativity. These exploratory endeavors most recently earned the brand a collaboration with creative polymath James Franco, who directed the S/S 12 multimedia campaign “Untitled Film“, featuring British model Lily Donaldson.

S/S 13 sees the two creative forces collaborate once again on their third full length film and multimedia campaign, entitled “A Beautiful Odyssey”, exploring the concept of LOVE & CONNECTIVITY through a Californian beachside white wedding. As a California-native and Hollywood socialite, Franco is the perfect figure to imagine and capture what he describes as 7 For All Mankind’s “Californian Spirit.”

“Love is a beautiful thing. A powerful thing. But there are different textures to it. There’s a range of emotion that goes beyond happiness alone. People like to pretend that part’s not there, but that’s the way passion is. We didn’t shy away from that. We went for it — with a vision of a California beach wedding.” says Franco.

The S/S 13 campaign officially launched February 12, 2013 during New York Fashion Week with a fresh multimedia approach alongside the print advertising creative. As a twist for this season, Franco invited the audience to determine the fate of the storyline through an interactive Facebook initiative. Through the month of March, 7 For All Mankind will release three interactive trailers that coincide with polling questions allowing the viewer to vote for the direction they want the storyline to go. The campaign culminates with an exclusive screening of James Franco’s Director’s Cut on April 25, 2013 in Los Angeles.

To keep up-to-date on the campaign and make your decision on the fate of the two lovers, head to 7 For All Mankind‘s Facebook page. Additionally, take a trip over to Dazed Digital‘s page to read an exclusive interview with the man himself.

7 For All Mankind and James Franco: "A Beautiful Odyssey"
1 comment

Please fill the required fields

Feb 12th, 2014
Whoa, Love this! it's really helpful blog for me. Thanks for sharing. I like this video. keep on posting. Website

Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

Fuck Yeah Festival, Los Angeles: The best street style

wgsn travel
Top 10 happenings around the world: September 2015

0 min
Mastercraft Union - redefining modern Japanese denim design

Kapital Autumn/Winter 2015 Catalogue: Wonderful, bizarre and timeless

Diesel Kids Autumn/Winter 14/15: The old-school campaign

Meet Rain Delisle - the rock star of denim restoration

Pepe Jeans goes rock ‘n’ roll casting Drowners guitarist Matthew Hitt

Inside Cone Denim's White Oak vaults: A window to denim history

Golly gosh, what jolly good fun: Hunter's A/W 15 campaign

Denim legends: Meet the people behind Cone Denim's White Oak - America's oldest mill

Fashion meets millennial hook-up culture: Is this Calvin Klein’s most explicit campaign yet?

8 min
The day fashion's finest got a Minions makeover

Cone Denim stories: Industry legends on their history with White Oak Mill

Balenciaga gets moody and mysterious in new men’s campaign starring Sam Smith

Cone Denim White Oak: Inside America's oldest denim mill

Tommy Hilfiger makes another touch down with it’s A/W 15 campaign

New York Men's Fashion Week Spring/Summer 16: Top 10 Denim Looks

Georgia May Jagger channels a seventies pop idol in the new Mulberry campaign

Seven Senses Denim: A bold organic, ethical start-up supporting artisans