10 Editor's Picks
Where are the best cities for denim, womenswear, menswear and street style? WGSN's editors share their insider knowledge to bring you 10 of the best places round the world for product inspiration.
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Stockholm hot spots: SoFoSue Barrett, Senior Editor: Denim
Top destination: Stockholm and Gothenburg, Sweden
"Stockholm is often referred to as the Tokyo of Europe. They have a purist attitude to design and fashion similar to their Japanese counterparts. The city has long been used as the test-market for Levi's because it has the most early-adopter fashion enthusiasts. Also, sister city Gothenburg is the birthplace of some of the great Swedish denim brands of late."
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City by City's Paris homepage
Sue Huey, Senior Editor: Footwear/Accessories
Top destination: Paris, France
"Paris is brilliant because it offers such a variety of styles. It has all the good department stores with every brand, then the little Parisian shops and vintage stores. The buyers there have a French edge - offering more wearable styles than somewhere like London."
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Inspirational interior shops: Jaipur
Louise Chidgey, Senior Editor: Interiors
Top Destination: Jaipur, India
"Travelling through Rajasthan provides the ultimate inspiration in colour, context, pattern and craft. Jaipur in particular, with its palaces, forts, bazaars and secret destination shops, combined with a colourful street life, is a must for any discerning creative traveller."
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Heima (available on DVD).
Laura-Jane Preston, Editor: Youth/Junior
Top Destination: Scandinavia and Iceland
"The general standard of street styles in places like Copenhagen, Stockholm and Helsinki is always very high. People have interesting ways of wearing clothing and the music scene is getting very exciting there. Swedish singer Lykke Li is a current favourite. Reykjavik in Iceland has an incredibly creative energy. I recommend anyone thinking of going there watch Icelandic band Sigur Rós' film."
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City by City's Tokyo homepage
Volker Ketteniss, Senior Editor: Menswear
Top Destination: Tokyo, Japan
"I'm looking forward to October's research trip to Tokyo. The Japanese are known for being very meticulous. Their interpretations of classic tailoring and vintage style are very relevant for menswear."
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Antwerp
Martin Davis-Skjoth, Senior Editor: Active Sports
Top Destination: Copenhagen, Denmark and Antwerp, Belgium
"Copenhagen and Antwerp have lots of small shops you just don't find anywhere else. You can find Dries Van Noten in department stores around the world, but there's only one flagship and that's in Antwerp."
Copenhagen -
City by City's Paris homepage
Jude Weaver, Associate Editor: Womenswear
Top Destination: Paris, France
"For art and exhibitions New York is always inspirational, but for high-quality womenswear, Paris is still the best."
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Catherine Bell, Senior Editor: Intimate Apparel/Swimwear
Top Destination: New York City and Miami, USA
"For intimates, New York has the most diverse offer of product, mixed in with areas where I can get inspiration such as exhibitions. For swimwear, Miami has a beach culture and people are styling themselves - you have the wealth of what a city can give but on a beach."
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Fiona Coleman, Senior Editor: Kidswear
Top Destination: Tokyo, Japan
"In Tokyo you can find to find quirky new Japanese labels, great stationery, tween, toy and character inspiration. A whole day can be spent in Tokyo institutions Tokyu Hands and Kiddyland."
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What's in Store
Francesca Muston, Senior Editor: What's in Store
Top Destination: London, UK
"London is much more interesting and adventurous than New York or Paris in terms of both product and visual merchandising. There is a good mix of interiors, mid-market, menswear, kidswear, budget/supermarket fashion - something for everyone. The new Westfield Centre will be great for mall shopping."
