WGSN.com

The next 10 small ideas with a big impact

It's often the small ideas that inspire massive change, improve everyday life or change the status quo. We have our own ideas about concepts that will have an impact far bigger than you might think.

  • Listening to friends - the referral economy and social shopping sites

    Social shopping sites are taking social networking to a "purposeful" next level, as consumers look for someone to edit their choice - people are starting to trust friends or those they consider to be their peers. Social shopping, by tapping into the social web, will become bigger than advertising online and through search engines.

    Retail innovation: social shopping and the "me-tail" revolution
  • Niceness - happiness can be achieved simply by being nice to others

    There's been an explosion of interest in "happiness". The Happiness Project, the short film Go Around Twice If You're Happy and wefeelfine.org are just a few examples. If everyone just focused on small pleasures, imagine the impact!

    Nice!: happiness update
  • Recycling and composting - the Bokashi composting system

    The Bokashi system transforms kitchen waste into compostable material - including meat, bones, dairy products, cooked food and cooking oil – through a mixture of bran, molasses, bacteria and fungi that ferment the waste. Currently used in innovative eco-restaurants, the system could revolutionise the impact of waste from the catering industry.

    Future food: ecological restaurants
  • Do it yourself - people who can claim "I make" rather than "I buy"

    WGSN has been tracking a shift in the boundaries between consumer and creator - whether it's consumer-generated content online or the growing DIY approach to design and technology. Lo-fi, home-grown technology and design, personalising anonymous product and anti-corporate open-sourcing are all having a big impact.

    Design innovation: DIY future
  • Pod space - modular construction techniques

    We're inspired by companies producing accommodation units that can easily be "dropped in" to vacant office space. The flexibility of location and speed of installation makes them attractive for owners of vacant office space, as well as to hospitals needing to increase capacity, and organisers of large sporting events looking for a short-term solution to the problem of where to put people.

    Future hotels: laboratories of design
  • The friendly face of contemporary robotics

    Much of the mainstream discussion around robots is currently playful (see projects such as Love and Sex with Robots, a book by David Levy and the Keepon robot), but our relationships with technology are deepening, paving the way for a future filled with domestic robots, android relationships and even autonomous synthetic life forms.

    Cultural analyses: robot love
  • Flour and water - rising food prices refocuses our priorities

    If basics such as flour and water become more expensive, consumer priorities will shift from sustainability, ethical production and eco-responsibility to simply getting enough to eat. Higher prices could become "the new normal", rather than a temporary peak, and may mean a greater impact on consumer behaviour.

    Consumer Attitudes: how have your food choices changed?
  • Light in your pocket - renewable electricity in remote communities

    Using solar nanotechnology and soft optics, KVA MATx - an interdisciplinary design practice at Kennedy & Violich Architecture - has created an easily transportable self-sufficient light source. The product can be used with local textiles, aiding cultural acceptance. Each unit generates enough light to read and do domestic tasks. Units can even be pooled for more light and produce enough power to charge medical equipment and laptops.

    Innovative solutions: best future products
  • Collaborative retail - Endossa in São Paulo helps small-scale retailers

    At Endossa, an innovative approach to retailing, space is boxed into small sections with which each vendor can do what they wish. The collaborative environment offers a first step for young designers, as well as inspirational space and a fresh new way of retailing.

    www.endossa.com
  • Small is better on the farm

    US farmers are turning to herds of mini cows to beat the tough times. Once seen only as pet animals, mini cows – fully grown at about three feet tall - require less food, cause less damage to land and produce proportionately more beef for the amount of grain they eat than their larger relatives.

    Prime Cutbacks: Farmers Seek a Little Less Bull

Take a look around WGSN to find out how we can help your business.

www.wgsn.com/sitetour »

WGSN.com