Celebrating 10 years of creative intelligence
WGSN is the global leader for style trend analysis. A decade old this year, we produce creative intelligence for 35,000 customers in the style and fashion industries across the world.
Online and in person, we deliver actionable advice for our customers across 25 different market sectors. From the catwalks of Milan to the streets of Tokyo, we offer information, insight and inspiration to designers, buyers, marketers and executives.
This 10th birthday microsite brings to life some of our insights from the past decade. We hope you find it stimulating, and we'd like to take the opportunity to thank you, our subscribers, for your continued support.
Neil Bradford, Chief Executive-
Before they were famous
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At WGSN we pride ourselves on being able to spot the next big thing, as we search the world’s leading universities for the most promising talent in the near-saturated world of design. Here we highlight 10 students we tipped for the top.
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10 trends that changed swim
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From daring cut-outs to vintage 50s styling and futuristic metallics, here's our top 10 trends to influence swimwear over the last decade.
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10 iconic street shots
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The global team at WGSN has been scouring the world for the last 10 years, snapping hipsters from London to Tokyo and numerous places in between. Here is a selection of street shots that we think sum up the last decade.
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The next 10 places for innovation
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Innovation is perhaps our most valuable commodity. Take a look at the next 10 groups and places where innovation is tangible and thought leaders are unshackling imaginations.
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Eco
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With the sustainability trend now firmly on the map, it wasn't a surprise to see many of our top 10 lists across different product categories citing eco, green and fair-trade developments.
Welcome to WGSN's 10th birthday site
At the heart of WGSN's mission is a commitment to help our customers identify the trends that will help them build their businesses. To mark our 10th birthday we asked our experts across each market sector to look through the WGSN archives and identify the defining trends of the decade. As always our objective was to think outside of the box, give you inspiration and back it up with analysis.
Over the next 10 days we will publish a hit list of the trends that have driven profitability in the fashion and style industries over the past 10 years. They have been split into five types: Movers & Shakers, WGSN Insider, Trend Watch, Future and Essentials.
A quick scan across the lists pulled out some industry-wide trends. For instance, whether you are a kidswear manufacturer, a retailer or a supplier, you'll be worried about issues of sustainability right now. Equally, vintage has become a key inspiration across every product development category and is no longer solely the remit of the fast-fashion and youth categories.
Finally, because it is in our DNA to look forward, we've also forecasted the next retail brands to watch, innovations in materials and small ideas that will have a big impact. Food for thought we hope, whatever role you play in our industry.
From the entire WGSN team, Happy Birthday.
Juliet Warkentin, Content Director
